Glamourous style.

ka Kahn, an immigrant from
Italy, includes 65 styles and
claims to have the same quali-
ty as top-of-the-line Gottex, but
for an average price of $35.
"Gottex offers very fashion-
forward designs and silhouettes
with quality fabrics and inter-
esting prints at exclusive prices"
says Gary Abeyta, publisher of
Swim Journal, a trade publica-
tion. "Now other Israeli compa-
nies are trying to offer similar
quality but at cheaper prices. I
think Israeli companies will al-
ways find a niche in the Ameri-
can market."
The acceptance of Israeli
swimwear in the mainstream
American market has not only
captured the imaginations of

millions of women, but also a
piece of Americana. The Dallas
Cowboys cheerleaders wear
Oberson's sleek bikinis and pose
in them for their annual calen-
dar, which has experienced a
five-fold increase in sales since
sporting the "Made In Israel"
products.
"The very essence of Judaism
is the struggle of the spirit with
the flesh," wrote historian
Joseph Klausner. In the case of
Israeli swimwear, the spirit of
optimism and the power of de-
sign have tamed the flesh and
sculpted it so that anxious
bathers around the world can
sit back, relax and appreciate
the other wonders of God's cre-
ation.

Sophisticated. Upscale.
Elegant. Tasteful.

That's the beauty of Style magazine. Its enticing,

vivid design and local flavor make it even more beautiful

to 60,000 of Oakland County's most distinctive, affluent

households.

Turn Unwanted
Treasures Into Cash

LEE LITTLEWOOD SPECIAL TO THE JEWISH NEWS

A few lucky individuals have
uncovered amazing treasures by
perusing the discarded articles at
garage sales, swap meets and even
rich neighborhoods' trash cans.
Most of us aren't quite that lucky,
however. But certainly we've all
acquired our own personal bar-
gains at these soirees.
As they say, one person's over-
abundance of junk is another bar-
gain shopper's treasure. And ifyou
happen to fall into the first cate-
gory (the junk saver), how on earth
do you get rid of your stuffin a pro-
ductive and moneymaking man-
ner?
Garage sale guru Cindy Skrzy-
necki suggests spending plenty of
time gathering merchandise and
planning the event around com-
munity event dates. Her book, 50
Ways to Make the Most Money
Having a Garage Sale, offers plen-
ty of helpful hints such as: make
sure everything is sparkling clean,
make your ads and signs bold, col-
orful and readable, and have a full-
length mirror available if you're
selling clothes.
This informative guide can be
yours by sending $5 to CMS Pub-
lishing, P.O. Box 583303, Min-
neapolis, MN 55458-3303.
Advertising a sale is a must.
Otherwise, unless you live on a
very busy street with lots of avail
able parking, no one will know
you're there. One trick is to state

-

in the ad that your sale is only dur-
ing morning hours. That way buy-
ers will shop yours first before
spending all their money else-
where.
Make sure your street address
is easy to see and consider placing
a "trail" of brightly colored paper
plates on trees and telephone posts
leading to your house. Color big ar-
rows pointing toward your sale
and — voila! — the trail leading to
your home will be as notoriously
marked as Hansel and Gretel's
bread-crumb droppings to the
wicked witch's home.
Before buyers arrive, however,
consider combining your sale with
friends and neighbors. The bigger
the sale, the more attractive it is
for rubberneckers to stop and
browse. Throw in doughnuts and
coffee, and your sale will be a won-
derful chance to get together with
pals. Make sure you're not having
too much fun, though.
On occasion, yard sale shoppers
have been known to steal. Watch
out for shoppers in pairs — one
asks questions to distract while
the other pockets your valuables.
Another way to distract from thiev-
ery is to place a checkout table at
the end of the sale area so every-
one has to pass by. ❑

Lee Littlewood is a writer for

Copley News Service.

Men Get Elegant

Local Sweater Girls

Seeing Red In
Bloomfield Hills

A Capital Caper
For Kids

'stake.* a eemelittele.... aqtritil

STYLE

The advertising deadline for our next issue is July 26, 1995. The issue date

is the week of August 28, 1995. For additional information, please contact

your STYLE account executive or Robin E. Magness at (810) 354-6060.

27676 Franklin Road

Southfield, Michigan 48034

PHONE (810)

354-6060

FAX

(810) 354-6069