Play the market
right and you
could lose it all.
"If one of the big guys like
Delta, United, American and
Northwest lifts the cap, the oth-
ers will start falling like a house
of cards."
Mr. Fishman said there are
approximately 50,000 travel
agencies in the United States and
300,000 travel agents.
Mark Rubenstein, manager of
Gateway Travel in Southfield,
said he was glad "somebody re-
alized the value of travel agents
and what they do for the public
and airlines. TWA's decision has
lifted a gray cloud from over the
traveling public."
But that cloud will remain
thick in Detroit. Mr. Rubenstein
says TWA has only about a dozen
flights daily out of Metropolitan
Airport, while Northwest has 40-
50 per hour.
"St. Louis is the hub for TWA,"
Mr. Rubenstein. said. "It's as big
there as Northwest is at Metro.
Where TWA can be a big winner
here is in flights where the other
major airlines also do not have a
non-stop route. In other words,
where there is equal competition
and the prices are comparable.
"Let's say you need to fly from
Detroit to Tulsa. Some of the
choices are American to Dallas,
Delta to Cincinnati or TWA to St.
Louis for a connecting flight. As
long as everything is equal, we're
going to try to sell TWA."
Another concern about the
commission cap, Mr. Rubenstein
said is the fallout it might have
among other travel-related ser-
vices.
"Will cruise lines and hotels
start instituting caps, too?" he
asked. "Hopefully, they'll see
what happened with the airlines
and not take that step."
Mr. Fishman and Mr. Ruben-
stein are spokesmen for the
Michigan Friends of the Travel-
ing Public, which was formed as
a result of the cap. Independent
travel agents, related affiliates
and members of the traveling
public are members of the orga-
nization.
Delta was the first airline to
slap on the cap of $50 for round-
trip and $25 for one-way domes-
tic flight tickets costing more than
$500. Most business travel in the
country was affected by the move.
Domestic tickets under $500
and international tickets re-
mained at the longtime commis-
sion level of 10 percent.
Within days after Delta's deci-
sion to implement the cap, the
other major airlines — except
Southwest and America West —
followed suit with identical caps.
All of the airlines cited a need
to reduce costs, saying commis-
sions are their third-largest
expense behind labor costs and
fuel.
Travel agents across the coun-
\) try responded by saying the corn-
mission cap could cause hundreds
of agencies to cut back or close,
costing thousands their jobs. ❑
You could lose things
like extra weight. High
blood pressure. And high
blood cholesterol levels.
The very things that con-
tribute to heart attack and
stroke.
All you have to do is in-
vest wisely at the super-
market.
Buy more in the fresh
produce, pasta, breads
and cereals sections. And
purchase fish, poultry and
lean meats instead of fatty
or processed meats.
Switch to low-fat dairy
products and margarine.
And check the nutritional
listings on food labels.
In short, be selective
about how you play this
market. Because no mat-
ter how much you lose,
you've got a lot to win.
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