AIR VIEW of the world's
largest industrial de-
velopment — the Ford
River Rouge Plant,
Dearborn, Mich. The car
shown is the De Luxe
Out of the Worldi Greatest Plant
THE NEW FO MRS ARE ROLLING !
They're roomier, quieter, more comfortable cars. They're
soundly engineered. And they include 22 important improvements.
• Some of these contribute to your comfort and convenience .. .
Finger-Tip Gearshift, Controlled Ventilation, improved spring
suspension.* Some bring greater safety and silence . . . Sealed-
Beam Headlamps, curved disc wheels, improved soundproofing.
Underlying these 22 improvements are many fundamental
Ford advantages. . . . The only V-type 8-cylinder engine in any
low-price car—for smooth, satisfying performance. Big, power-
ful hydraulic brakes—for smooth, straight stops. The all-around
economy enjoyed by millions of Ford V-8 owners.
• Ford cars have always been built to give good
_represent a far better buy than ever before!
22 IMPORTANT FORD IMPROVEMENTS
13. New interior luxury
14. New instrument panel
New Controlled Ventilation
New torsion bar ride-stabilizer*
Improved spring suspension*
"Self-sealing" shock absorbers
Two-way adjustable driver's seat
New-type resilient front seat backs
New "Floating-Edge" Seat Cushions
15. Improved soundproofing
16. "Easy-shift" transmission
17. Curved disc wheels
18. Sealed-Beam Headlamps
19. Improved drums for big
Ford hydraulic brakes
20. Dual windshield wipers at
base of windshield
21. Larger battery and generator
22. Battery Condition Indicator
on all models
*On 85-hp models only
9. New Finger-Tip Gearshift
10. Engine more accessible
11. Two-spoke steering wheel