AIR VIEW of the world's
largest industrial de-
velopment — the Ford
River Rouge Plant,
Dearborn, Mich. The car
shown is the De Luxe
Fordor Sedan.
Out of the Worldi Greatest Plant
THE NEW FO MRS ARE ROLLING !
They're roomier, quieter, more comfortable cars. They're
soundly engineered. And they include 22 important improvements.
• Some of these contribute to your comfort and convenience .. .
Finger-Tip Gearshift, Controlled Ventilation, improved spring
suspension.* Some bring greater safety and silence . . . Sealed-
Beam Headlamps, curved disc wheels, improved soundproofing.
Underlying these 22 improvements are many fundamental
Ford advantages. . . . The only V-type 8-cylinder engine in any
low-price car—for smooth, satisfying performance. Big, power-
ful hydraulic brakes—for smooth, straight stops. The all-around
economy enjoyed by millions of Ford V-8 owners.
• Ford cars have always been built to give good
_represent a far better buy than ever before!
22 IMPORTANT FORD IMPROVEMENTS
13. New interior luxury
14. New instrument panel
2.
3.
4.
5.
6.
7.
8.
New Controlled Ventilation
New torsion bar ride-stabilizer*
Improved spring suspension*
"Self-sealing" shock absorbers
Two-way adjustable driver's seat
New-type resilient front seat backs
New "Floating-Edge" Seat Cushions
15. Improved soundproofing
16. "Easy-shift" transmission
17. Curved disc wheels
18. Sealed-Beam Headlamps
19. Improved drums for big
Ford hydraulic brakes
20. Dual windshield wipers at
base of windshield
21. Larger battery and generator
22. Battery Condition Indicator
on all models
*On 85-hp models only
FOR CONVENIENCE
9. New Finger-Tip Gearshift
10. Engine more accessible
11. Two-spoke steering wheel