OUR MESSAGE IS STRAIGHT FORWARD. IT Is BASED ON PRICE AND QUALITY. The two genes that she has al- ready reported on have inter- esting functions that shed light on how the "death sentence" is carried out. One of the genes, for example, is responsible for the production of very unique pro- tein kinase that requires calci- um to function and carries specific regions that are involved in protein-protein interactions — the first such kinase enzyme to be identified. "Although," Professor Kimchi says, "we are only beginning to study these new genes and their enzyme products, they may eventually provide important clues for understanding tumor development. Moreover, we can also envision ways of counter- acting operation of these en- zymes. This may be useful for the prevention of cell death in various diseases, including Alzheimer's or Parkinson's dis- ease — which involve the pre- mature death of specific varieties of brain cells — and AIDS, in which particular T cells die before their time." Professor Kimchi's Chair was established by the Helena Ru- binstein Foundation of New York, which presently provides support to the Weizmann Insti- tute via one other Professorial Chair, a Career Development Chair (awarded to younger aca- demic staff members), and a Ph. D. research fellowship. El HOT SHOTS Do you have an item for "Hot Shots"? "Hot Shots" is a period- ic column recognizing medical professionals for achievements in their field. Please send items to Ruth Littmann at The Jewish News, 27676 Franklin, Southfield, MI 48034. A picture would be ap- preciated. It can be color or black- and-white, but it must be in focus. If you wish to have the picture re- turned, you must enclose a self- addressed, stamped envelope. Publicity Deadlines The normal deadline for local news and publicity items is noon Thursday, eight days prior to issue date. The deadline for birth announce- ments is 10 a.m. Monday, four days prior to issue date; out-of-town obituaries, 10 a.m. Tuesday, three days pri- or to issue date. All material must be type- written, double-spaced, on 8 1 /2 x 11 paper and include the name and daytime tele- phone number of sender. GOOD CARE AT A GOOD PRICE. For information about our private, apartment homes offering personalized care and assistance with daily activities. Contact Judy Sussman, L.P.N. Activities of Daily Living Center or Chris Arpasi, Rental Services Coordinator 41 •-• 810-353-2810 * * * * Breakfast, Lunch, Dinner Medication Reminders Bathing and Grooming Laundry and Housekeeping CLEM% * * * * Activities Beauty Salon Convenient Dining Room Room Service 28801 Franklin Rd. • Southfield, MI 48034 BEDFORD VILLA NURSING CARE CENTER I The Privacy and Comfort of Home Bedford Villa is a charming 61 bed nursing center specializing in Rehabilitative Services. The intimate size of our center allows for personalized attention. Please call us for more information regarding our services. • Private and semi-private rooms • Medicare Certified • Respite care • Specializing in Rehabilitative Services • Hospice service Admissions Office Open Mon.-Fri. 9:00 a.m. to 5:00 p.m. Admissions Counselors available evenings and weekends 810-557-3333 GRANCARE - Colnmitment to Excellence Abcare's HomeHealth Exchange • NURSING Registered Nurses pi N licensed Practical Nurses (0) Accredited By • PERSONAL CARE Certified Nurse Aide (CNA) Home Health Aide (HHA) Companion/Sitter Located on 12 Mile, West of Greenfield Road •24 Hour/7 Day • Bloom coo Bloom • • Registered Electrologists • Come and let us remove your unwanted hair problem and improve your appearance. Near 12 Mile Rd. bet. Evergreen & Southfield 559-1969 Appt. Only. Ask For Shirlee or Debby PER WEEK SERVICE 1-810-423-9600 Joint Commission Wm-alio of iikthccte 1-800-70-NURSE 0, 0, L4 WORKOUT Exercise Studio !Ars al VOTED "BEST" IN U.S. Largest Variety of Classes + Personal Training Telegraph at Maple • 855-1033 >_ 79