First of Michigan Corporation in cooperation with Fidelity Investments presents FALAFEL page 61 An Evening with Fidelity small investment of your time now could mean a major financial return later. Because investment planning has become more complex, there are no simple answers to your financial questions, but there is a simple way to get the answers you need. Come to our free investment planning seminar. Take advantage of this opportunity to hear from and talk with a knowledgeable investment professional from Fidelity Investments. So mark your calendar, and bring your investment questions. A KELTER-THORNER INC. Guest Speakers Mike Jenkins. Director, Investment Marketing - Fidelity Investments Bruce Rockwell. Senior Vice President - First of Michigan Corporation FRIDAY, MAY 12 8:30am ro 1 0:30am Date: May 9, 1995 Time: 7:30 p.m. Location: Southfield Radisson at Prudential Town Center 10 Mile at Evergreen, Southfield Whether you're on your way ro work or jusr our-and-about, please join the parry. We'll be serving coffee and conversarion, as well as music from the Red Gorrer Band for your enjoyment. We hope ro see you there! Seating is limited. Please call Suzy at 1-800-826-2039 (Southfield) or Kathy at 1-800-654-1443 (West Bloomfield) to make your reservations. THE PLAZA BUILDING (2 blocks sourh of Maple) 210 South Woodward Avenue • Birmingham (810) 540-3131 First of Michigan Corporation is a registered broker/dealer. member NYSE. SIPC: Fidelity Advisor Funds are distributed by Fidelity Investments Institutional Services Company. Inc. 82 Devenshire Street. Boston. JMA 02109. among a core set of Israeli cus- tomers in the United States based on past purchases "so we know our product appeals to that group." It's too early to tell whether or not Israelis will tend toward American East Coast and Mid- west conservatism, West Coast and Southern extravagance or whether Israel will follow one of the European profiles. Despite Mr. O'Neill's descrip- tion of his company as "staid," the Gan. Halr store is elegantly mod- ern: Rough sandstone walls con- trast with polished stone floors of the same hue, and well-lit cherry- wood display cases frame spark- ling jewels. Niches encase the most valu- able collections: Paloma Picasso's hammered gold collar inset with "We made the right decision at the right time." —Tiffany's Tom O'Neill For more complete Information on any Fidelity fund. including charges and expenses. call or write for a free prospectus. 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The shop is a perfect inter- pretation of what Tiffany in Israel should look like. Mr. O'Neill is impressed by Israel. "Just look at it!" he enthuses. "When you drive from Amman to Tel Aviv and you see the differ- ence — it's an accomplishment." Mr. O'Neill spends most of his time in the Middle East and Asia. The overall plan for the Middle East, outlines Mr. O'Neill, is to "go through a growth period of several years, retrench and then go on expanding." Tiffany's has small businesses in Oman and Qatar. 'We are looking at Dubai, Egypt, and Kuwait for the future. We are also looking at Riyadh — if we open there we will do so be- fore the Ramadan (gift-giving) season. "Before we go into a market- place, we decide if we have the fa- miliarity with the location to go it alone or to go with a (strategic) partner," Mr. O'Neill says. Although he declines to name names, Mr. O'Neill does say some of Israel's most prestigious jew- elry companies were in the run- ning for the Tiffany's franchise. The choice of working with a start-up company suits Tiffany's best, he says. `They are fresh and exuberant with good ideas. Established companies often have their own way of doing things," Mr. O'Neill says. Amirel's five-year plan is to open five stores in Israel. "We'll see how this goes," says Mr. O'Neill. Amirel's partners Yochai Amiel and Ayal Regev say Eilat has been targeted as the next location. ❑ (