On Your Next Visit to Israel

LOOK FOR EOREAL

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4 real sells more products in Israel today than
any other cosmetics company. Our $7.5 million
investment in our long-standing Israeli partner,
Interbeauty, makes L'Oreal the largest single
stockholder in Israel's largest cosmetics company.

This year we've launched production of L'Oreal
shampoos at Interbeauty's factory in Migdal
Ha'emek. We plan to double output within two
years and hope to export from Israel to other
countries in the region.

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On your next visit to Israel, you'll be able to buy
Israeli-made L'Oreal products along with L'Oreal
cosmetics and hair-care lines that we've marketed
in Israel for more than 15 years. You may hear
about L'Oreal's contracts with Hadassah Medical
Center and other Israeli research institutes, or
our support for the Anti-Defamation League's
campaign to promote tolerance. And you may see
L'Oreal-sponsored bumper stickers and billboards
promoting safe driving to save lives — all part of
our commitment to the people and the economy
of Israel.

"L'Oreal is committed to Israel as the strategic center
of our business in the region."

— Lindsay Owen-Jones
Chairman and CEO, L'Oreal

"L'Oreal's intensive activity in Israel will render L'Oreal an
active participant in building Israel's economy."

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— Shimon Shetreet
Israeli Economic and Planning Minister

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You can also look for L'Oreal at the Israeli government-sponsored "Israel Expo '95"
in New York, May 21-26, at the Seventh Regiment Armory, Park Avenue at 67th Street.

