Miracle Mission II: We're In It Heart And Sole. When you buy a pair of men's or women's shoes at Sherman's during March or April and mention this ad, well donate 10% of the proceeds to the Jewish Federation of Metropolitan Detroit. WOMEN'S 9 '10 0 MEN'S ecco (m a B, LE) Shaman Shoes MICHIGAN MIRACLE Ir MISSIONfr The store that fits you. The shoes that move you. Birmingham 810/646-8431 • Eastland 313/839-0877 • Laurel Park Place 313/591-7800 • Southland 313/287-4120 Somerset 810/643-6443 • Twelve Oaks 810/349-7676 • Urban Walker (Downtown Birmingham) 810/540-3468 MAY 7-17 1995 WE ORE I ouveys BUYING SILVER COINS ANTIQUE JEWELRY POCKET WATCHES GOLD COINS COIN COLLECTIONS TIFFANY FRANKLIN MINT ROLEX WATCHES STICK PINS STERLING SILVER BROACHES SILVER DOLLARS HUMMELS ANTIQUE SILVER SILVER BARS FLATWARE SETS DIAMONDS CANDLESTICKS GEMSTONES PAPER MONEY SCRAP GOLD POTEK PHIWPE OBJECTS D'ART vpthERori BOWLS 5 TRAYS TEA SERVICES COIN WATCHES (PIPER RINGS VAN CLEEF PIAGET POSTCARDS 10.24 KARAT GOLD PENDANTS CHAINS ROYAL POULTON EARRINGS We are interested in serving you or your client in the appraisal or liquidation of your coins, jewelry, col- lectibles or an entire estate. PLEASE CALL OR STOP IN! For phone orders call 1-800-421-SHOE. Monday-Friday, 8:30-5:30 pm. Alta • 1393 S. WOODWARD AVE, BIRMINGHAM, MI 48009 (810) 644-8565 ads Mon.-Fri. 9-6 ■ Saturday 9-3 Metro Dealer for Over 35 Years a c'ekai etubtit erottjier HARPER Custom Made Suits From $495 Custom Made Shirts The Comparison Shopper — Buys At Harper FURNITURE 545-3600 • Benchmade Suits • Custom Made Suits • • Custom Alterations • Accessories • Detroit's Premiere Custom Clothier Since 1949 916 N. Main, Royal Oak, Appointments in Your Office or Our Showroom N. of 11 Mile Rd. Hours: Tues., Wed., Sat. — 10-5 Mon., Thur., Fri. — 10-8 Gary Wettenstein and Sheila Blum Over 30 Years Combined Experience (810) 646-0535 271 MERRILL • BIRMINGHAM ENHANCE YOUR PASSOVER SEDER SEND A BEAUTIFUL BASKET - FROM CAMARO Z28 CONVERTIBLE BIG SELECTION! TISKET TASIiET SPECIALIST IN CUSTOM GIFT BASKETS ; Mos kerea I LLI 661-4789 yaw Barbara Kaplan AMIN, 7 Days a Week Judi Shefman KOSHER ITEMS NEW BABIES GET WELL HOLIDAYS SHIVA OPEN SATURDAYS 8:30 a.m. to 4:00 p. For Your Shopping Convenience Cr) Providing the Best Prices and Service in Oakland County/ CC 1- w 56 7020 Orchard Lake Rd. (between 14 & 15 Mile Rd.) (810) 855-9700 West Bloomfield, MI 48322 DAVID BIBER — 541-4133 • (810) 656-9500 Crestview Cadillac — please call RIGHT CALL page 49 Mr. Rubner served as ECI's chief engineer during the 1970s, helping navigate the company's shift from entertainment elec- tronics to military electronics and technology. During that time, ECI was sold by the investment company that Mr.. Herzog headed to Clal. A key change occurred in 1978, when Mr. Goren resigned and was replaced by Meir Lazar. At that time, Mr. Rubner was pro- moted from chief engineer to ex- ecutive vice president and head of operations. It was in that same year that the company began developing the product which would take it through its next major transition: From products with strictly mil- itary applications to the com- mercial field. That product, the first of its kind, was a telephone line doubler — a device that could turn one telephone line into two. How did ECI make that tran- sition so smoothly when so many others failed? "It was a combination of need, planning, and luck," Mr. Rubner said. "That's usually the combi- nation that's successful. We wanted to go into the commercial field, we were lucky we had de- veloped a technology that had commercial applications, and we planned the transition well." The most significant "lucky break" in that transition took place in 1983, when ECI was ap- proached by the German Bun- despost. The company had a problem. While additional telephone lines were needed to link Berlin (which, during the Cold War, was geographically isolated) to oth- er West German cities, East Ger- many refused to allow additional lines or to take up additional ra- dio frequencies. The only possible solution that the Germans could find was to use the ECI telephone line dou- bler to increase the capacity of their existing lines. "We basically solved their prob- lem," Mr. Rubner said. "They were very happy with the solu- tion and our relationship with that company became excellent. That really paved the way to our success in telephony." After that breakthrough, tele- phone companies throughout Western Europe, and in other countries, took notice of the product. Today, helping countries in- crease their telecommunications capacities is still a staple of ECI's business. Its digital circuit mul- tiplication device can multiply by five the capacity of intercity or in- ternational telephone lines. According to Mr. Rubner, ECI has 70 percent of the world mar- ket in telephone circuit multipli- cation. It competes only with NEC and Mitsubishi. ❑