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April 07, 1995 - Image 56

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-04-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

Miracle Mission II:
We're In It
Heart And Sole.

When you buy a pair of men's or women's
shoes at Sherman's during March or April
and mention this ad, well donate 10% of
the proceeds to the Jewish Federation
of Metropolitan Detroit.

WOMEN'S

9
'10 0

MEN'S

ecco
(m a

B, LE)

Shaman Shoes

MICHIGAN
MIRACLE Ir
MISSIONfr

The store that fits you. The shoes that move you.

Birmingham 810/646-8431 • Eastland 313/839-0877 • Laurel Park Place 313/591-7800 • Southland 313/287-4120
Somerset 810/643-6443 • Twelve Oaks 810/349-7676 • Urban Walker (Downtown Birmingham) 810/540-3468

MAY 7-17 1995

WE ORE I

ouveys

BUYING

SILVER COINS
ANTIQUE JEWELRY
POCKET WATCHES
GOLD COINS
COIN
COLLECTIONS
TIFFANY
FRANKLIN MINT ROLEX WATCHES
STICK PINS
STERLING SILVER
BROACHES
SILVER DOLLARS
HUMMELS
ANTIQUE SILVER
SILVER BARS
FLATWARE SETS
DIAMONDS
CANDLESTICKS
GEMSTONES
PAPER MONEY
SCRAP GOLD
POTEK PHIWPE
OBJECTS D'ART
vpthERori
BOWLS 5 TRAYS
TEA SERVICES
COIN WATCHES
(PIPER
RINGS
VAN CLEEF
PIAGET
POSTCARDS
10.24 KARAT GOLD
PENDANTS
CHAINS
ROYAL POULTON
EARRINGS

We are interested in serving
you or your client in the
appraisal or liquidation of
your coins, jewelry, col-
lectibles or an entire estate.
PLEASE CALL OR STOP IN!

For phone orders call 1-800-421-SHOE. Monday-Friday, 8:30-5:30 pm.

Alta •

1393 S. WOODWARD AVE,
BIRMINGHAM, MI 48009
(810) 644-8565

ads

Mon.-Fri. 9-6 ■ Saturday 9-3
Metro Dealer for Over 35 Years

a

c'ekai

etubtit erottjier

HARPER

Custom Made Suits From $495
Custom Made Shirts

The Comparison Shopper — Buys At Harper

FURNITURE

545-3600

• Benchmade Suits • Custom Made Suits •
• Custom Alterations • Accessories •

Detroit's Premiere Custom Clothier Since 1949

916 N. Main, Royal Oak,

Appointments in Your Office or Our Showroom

N. of 11 Mile Rd.
Hours: Tues., Wed., Sat. — 10-5
Mon., Thur., Fri. — 10-8

Gary Wettenstein and Sheila Blum

Over 30 Years Combined Experience

(810) 646-0535

271 MERRILL • BIRMINGHAM

ENHANCE YOUR PASSOVER SEDER
SEND A BEAUTIFUL BASKET
- FROM

CAMARO Z28 CONVERTIBLE

BIG SELECTION!

TISKET TASIiET

SPECIALIST IN CUSTOM GIFT BASKETS

; Mos kerea

I

LLI

661-4789

yaw Barbara Kaplan

AMIN,
7 Days a Week

Judi Shefman

KOSHER ITEMS
NEW BABIES
GET WELL
HOLIDAYS
SHIVA

OPEN SATURDAYS 8:30 a.m. to 4:00 p.

For Your Shopping Convenience

Cr)

Providing the Best
Prices and Service
in Oakland County/

CC
1-

w

56

7020 Orchard Lake Rd. (between 14 & 15 Mile Rd.) (810) 855-9700
West Bloomfield, MI 48322

DAVID BIBER

541-4133 • (810) 656-9500 Crestview Cadillac

— please call

RIGHT CALL page 49

Mr. Rubner served as ECI's
chief engineer during the 1970s,
helping navigate the company's
shift from entertainment elec-
tronics to military electronics and
technology.
During that time, ECI was
sold by the investment company
that Mr.. Herzog headed to
Clal.
A key change occurred in 1978,
when Mr. Goren resigned and
was replaced by Meir Lazar. At
that time, Mr. Rubner was pro-
moted from chief engineer to ex-
ecutive vice president and head
of operations.
It was in that same year that
the company began developing
the product which would take it
through its next major transition:
From products with strictly mil-
itary applications to the com-
mercial field.
That product, the first of its
kind, was a telephone line
doubler — a device that could
turn one telephone line into two.
How did ECI make that tran-
sition so smoothly when so many
others failed?
"It was a combination of need,
planning, and luck," Mr. Rubner
said. "That's usually the combi-
nation that's successful. We
wanted to go into the commercial
field, we were lucky we had de-
veloped a technology that had
commercial applications, and we
planned the transition well."
The most significant "lucky
break" in that transition took
place in 1983, when ECI was ap-
proached by the German Bun-
despost.
The company had a problem.
While additional telephone lines
were needed to link Berlin
(which, during the Cold War, was
geographically isolated) to oth-
er West German cities, East Ger-
many refused to allow additional
lines or to take up additional ra-
dio frequencies.
The only possible solution that
the Germans could find was to
use the ECI telephone line dou-
bler to increase the capacity of
their existing lines.
"We basically solved their prob-
lem," Mr. Rubner said. "They
were very happy with the solu-
tion and our relationship with
that company became excellent.
That really paved the way to our
success in telephony."
After that breakthrough, tele-
phone companies throughout
Western Europe, and in other
countries, took notice of the
product.
Today, helping countries in-
crease their telecommunications
capacities is still a staple of ECI's
business. Its digital circuit mul-
tiplication device can multiply by
five the capacity of intercity or in-
ternational telephone lines.
According to Mr. Rubner, ECI
has 70 percent of the world mar-
ket in telephone circuit multipli-
cation. It competes only with
NEC and Mitsubishi. ❑

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