Marketing Director
Hired By The JCC

JENNIFER FINER STAFF WRITER

How Six Days
Can Last A Lifetime

Sandi Kline:
Changing image.

As the Jewish Community Cen-
ter focuses on making changes
to increase membership and give
its aging Maple-Drake building
a rejuvenated look, the Center's
new marketing director will be
a principal player in the process.
Sandi Kline was recently hired
to help the JCC with member-
ship development, customer ser-
vice and public relations for both
the Maple-Drake and Jimmy
Prentis Morris buildings.
"We're really focused on im-
proving the Center's image," Ms.
Kline said. "If you look at the
Center, much of the building is
not in the '90s. The only way to
attract young people is by im-
proving the JCC's image."

Ms. Kline is looking
at dues and
volunteers.

Some of the areas Ms. Kline is
studying are JCC dues and ex-
panding the volunteer program.
If the JCC could train volun-
teers to interview camp scholar-
ship applicants, for example, it
could cut down on hundreds of
paid staff hours, said Ms. Kline.
As the JCC looks at the possi-
bility of revamping the mem-
bership structure to include
different price categories, the
marketing director will be a part
of the process. Couples without
children currently pay the same
family rate as those with chil-
dren. "We're looking at ways to
change this," she said.
Ms. Kline moved from Los An-
geles to Detroit a year ago. She
was a partner in an advertising
and marketing firm and has a
background in marketing and
sales, management, human re-
sources and accounting and fi-
nance. ❑

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