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March 24, 1995 - Image 88

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-03-24

Disclaimer: Computer generated plain text may have errors. Read more about this.

"1"DD

The pleasure of your company
is kindly requested at the

31st

vueerts ar y
Banquet
A

of

Akiva Hebrew Day School

Honoring

Mr. Michael Greenbaum

Alumnus
of the Year

Mr. & Mrs. Morris Flatt
Dedicating
Akiva's Beit Midrash

Rabbi Morton &
Mrs. Aline Yolkut
Community Chesed Award

Sunday, April 2, 1995

The Plaza Hotel

16400 1.L. Hudson Drive
Southfield, Michigan

6:00 p.m.
Cocktails
7:00 p.m.
Dinner
Couvert $150 per person

BUSINESS page 82

feehouse a home-like atmos-
phere. The bookshelf in the "den,"
however, doesn't follow any pat-
tern. Shel Silverstein's The Giv-
ing Tree, Stephen King's It and
Homer's Odyssey sit side by side.
The name Lavender Moon
Cafe was the result of a brain-
storming session. "We liked the
celestial idea," Ms. Davis said.
"We thought new moon, blue
moon, purple moon, lavender
moon. Lavender is a significant
color in the gay community and
the name Lavender Moon is a
signal everyone is welcome; we're
not a gay or straight coffee
house."
Fitness Factor opened with the
financial backing of Ms. Finsil-
ver's father. Because an aerobics
studio occupied the storefront,
few internal changes needed to
be made.
As for the time commitment,
Fitness Factor, open daily, offers
classes beginning at 8 or 8:30 a.m.
through early evening and the
owners take turns being there at
all times.
With any new business, open-
ing the doors can be scary, espe-
cially for these young adults who
have limited prior business ex-
perience.
"Being on top of everything is
important," Ms. Gornbein said.
"You cannot get upset if things
are slow. Not every business is
hopping at every second. We'd
love it if 20 people showed up for
all 38 classes we offer. We're
growing and hopefully that will
happen soon."
Mr. Lazar had some of the
same anxieties when he opened
the Gold Loft in Farmington af-
ter working out of his house for

many years. Would people come
back? Would they recognize his
new store?
"My biggest fears were not
making payments," Mr. Lazar
said. "Here I was married with
personal and business expenses
and I was nervous about what
would happen."
At first, Mr. Lazar's business
was confined to selling his work
to other jewelry stores. Now that
he has his own store, Mr. Lazar
still sells to other businesses in
addition to selling and custom-de-
signing merchandise for his own
customers. He employs his moth-
er Sema, a former jewelry buyer
and store owner herself, and one
other part-time employee.

"This is a way for us
to control
our own destiny."

— Robert Levine

"The turning point for me was
when I realized I had to leave an
Oakland Community College
class early for a client," said Mr.
Lazar, who at 19 began working
out of his parents' home. "Fortu-
nately or unfortunately, I never
looked back.
Now, I'm getting a kick out of
growing up and seeing friends get
engaged and married," Mr. Lazar
said. "Hopefully, I can grow with
my peers and be able to serve
them with a lifetime of gifts from
engagements ring to bar and bat
mitzvah rings for their own chil-
dren. Fortunately I know want
and I can lay the foundations for
my future."



BACHELOR #2 page 83

For Reservations & Information
Call (810) 552-9690
Evenings (810) 350-3323

NATIONAL COUNCIL OF JEWISH WOMEN

Is Calling ALL 50-Year Members
Have you been a member of NCJW for 50 years or more?

YOU ARE IMPORTANT TO US!!!

We Want To Celebrate With You
At Our Installation Luncheon, May 1st.

84

PLEASE CALL OUR OFFICE, 258-6000,
ASK FOR CAROL/EILLEEN FOR MORE INFORMATION.

"High Performance Selling," or
"Win-Win Negotiating."
Mr. Jeffreys' company sells
these seminars to individuals and
businesses for $75 per person per
seminar. Yearly rates are $395.
The idea, he says, is to attract
people with affordable prices so
they'll recharge their mental bat-
teries on a regular basis.
The "Yes!" seminars teach
techniques of better business and
interpersonal relations. They cov-
er self-knowledge and discipline.
They do without the ads often as-
sociated with motivational fo-
rums, Mr. Jeffreys says.
... But, hold on. You say you
want to know how this television
tot, turned high-school problem
child, turned college entrepre-
neur, turned business whiz be-
came a face on a highway road
sign?
It all came about through con-
nections. Mr. Jeffreys and three
other bachelors were asked by the
producer of WXYZ-TV's "Com-
pany" morning show to appear on

the billboard. Below their hand-
some mugs was a phone number
entreating single women to call
in for dates.
Last month, "Company" fea-
tured all four bachelors in a Love
Connection segment of the show.
Mr. Jeffreys says he didn't meet
the woman of his dreams through
the spiel, but it was fun anyway.
Mr. Jeffreys is still single —
and looking. This 5'8" brunette is
seeking a petite (5'1" to 5'5")
woman who weighs 110 pounds
or less. She should be under 30
years old and be a dynamic con-
versationalist. Mr. Jeffreys says
he's not looking for someone who's
"husband hunting," and to dating
he applies the same standards he
has for business.
"I am so darned particular," he
says. "Beauty and brains. I want
it all."
Is he too particular? Maybe.
But, says Mr. Jeffreys, when it
comes to having a "magical ro-
mance ... if I can build a business,
I can do that." ❑

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