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David Farber, former owner of Vital Foods, is
proud to announce the opening of . .

CNA
OUTLET

by Felix Cruz

Hearing Aid Specialist

A LOOK INTO THE FUTURE

What form might the hearing
instrument of the future take?
One company has come up with
the idea of eliminating the am-
plifier and replacing the speaker
used in a traditional instrument
with a magnet. Only two mil-
limeters in diameter, the tiny
magnet is mounted on a silicone
disc and held in place against the
eardrum with a thin film of oil.
Wearers then use a wireless mi-
crophone (either worn in the ear
or on a necklace) that picks up
sounds and converts them into
magnetic signals that make the
magnet vibrate. As the eardrum
vibrates in sympathy with the
magnet, it works as it would nor-
mally in the natural hearing
process. This novel idea may

reach the production stage after
testing.
ATTENTION READERS: WE
WANT TO KNOW. During the
next four weeks, we will be eval-
uating our service to the public
and determining whether or not
to continue writing our weekly
column. Please call me person-
ally at CRUZ HEARING AID SER-
VICE, located at 18899 W. 12
Mile Road, in Lathrup Village,
424-8450, stop me on the street
in town, or let the office staff
know if you enjoy our column,
find it interesting and helpful, and
would like to see it continue.
P.S. Another experimental
hearing instrument uses an im-
planted magnet that bypasses the
eardrum and middle ear.

Paid for and brought to you as a public service by Felix Cruz.

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Patients tend to forget how
long they waited once they get to
see the doctor and rarely con-
sider other waiting patients once
they have the doctor's attention,
Dr. Fisk said.
"Every patient requires and
deserves a certain amount of a
doctor's time," he said.
Dr. Lower agrees: "It's a trade-
off. Patients should get all their
concerns expressed, no matter
how long it takes."
Many doctors are shielded
from telephone calls during of-
fice hours, Dr. Lower said, so
they can devote themselves to
their patients. Nurses handle the
majority of her calls, and she re-
turns the others when clinic
hours are over, she said.
The key to being on time is
having a staff who knows both
the physician and the patients
and the same person handling
the appointment desk, Dr. Fisk
said. However, many doctors' of-
fices today rely on computerized
record keeping because of eco-
nomic concerns.
"To remain competitive, some
personalized services are going
to suffer," Dr. Fisk said.
The number of patients a doc-
tor can see in an hour depends
on the specialty, Dr. Fisk said.
Some surgeons can see 60 pa-
tients a day. Others, such as
those in family practice, about
half of that.
Lower said she "doesn't have
the stress of having to see five
patients an hour to meet the
overhead" because she works for
the medical school. She sees
three to four patients an hour.
But economic concerns drive
some doctors to squeeze in as
many patients as possible in a day.
"They haven't come right out
and said they do it to make mon-
ey, but there's a trade-off," Dr.
Lower said.
Many of those doctors practice
double-booking, which means
more than one patient is sched-
uled for the same time slot.
Double-booking also occurs
when patients are told, "We can
work you in."
"Sometimes they have to be
seen," Dr. Lower said.
Most doctors are aware that
patients become annoyed when
they have to wait, Dr. Fisk said.
"When we talk about those
concerns, I've never heard a
physician being self-righteous,"
he said.
He said some doctors even
have installed signs that read,
"If you have been waiting more
than 30 minutes, please notify
the receptionist."
And lest anyone think doctors
take care of their own, or get spe-
cial treatment from their col-
leagues, Dr. Lower adds: "The
last time I went to my doctor, I
waited an hour and a half." El

Judith Miller writes for Copley

News Service.