13•MONTH CERTIFICATE OF DEPOSIT TAXING page 44 and make informed decisions. "So many tax books are not un- derstandable and certainly un- usable for the average person," Mr. Morof said. "Most people don't have time to read a 400- page treatise on taxes which puts you to sleep in the first two pages. "We tried to make our book lighter and more fun, if learning about taxes can be fun. Even though our tips are geared for this year, I'd say half to three- quarters can carry over into fu- ture years." Free Help On The Phone The final "Ask-a-CPA Call-In Day" for 1995 will be held from 9 a.m. to 4 p.m. tomorrow. The number is (810) 855-2288. The free service is offered by the Michigan Association of Certified Public Accountants. 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Giving things away is a long- creative director of Ben & Jerry's Israel, "He came because he fi- standing Ben & Jerry's tradition. nally had time to come; he has As Mr. Cohen writes in an essay been very busy. If Haagen Dazs on the company's early days, "On was the reason, he would have our first anniversary, we threw come in May when the issue was open the doors ... and gave away free ice cream cones. On Mother's at hand." The administrative duties ac- Day, we gave free cones to all companying the company's rapid mothers and two to obviously expansion kept its founders busy pregnant women." But giving things away is also for several years. Following a much publicized part of a larger concept — to in- hunt for a CEO, at the end of 1994 tegrate concern for the communi- it was announced that Bob Hol- ty with business. The U.S. land — a former McKinsey and company is deeply involved with Co. consultant, associate and part- its home state, Vermont, and the ner, and CEO of acquisition com- welfare of its residents. Employees get free health-club pany and consultancy Rokher-J memberships and daycare, part — had gotten the job. Mr. Holland's appointment of the profits from factory tours go H leaves the co-founders more time to charity and 7.5 percent of pre- for the business of being Ben and tax profits go to a nonprofit or- Jerry. Mr. Greenfield now serves ganization. When Ben & Jerry's originally as a board member and Mr. Co- went public, shares were sold only hen intends to do the same. Ms. Shani says she and Mr. to state residents, and "one out of Zinger make several trips to Ver- every 100 Vermonters bought mont per year and company rep- shares." resentatives visit Israel regularly. Mr. Zinger has the right to man- ufacture and open up shops in Is- rael. Mr. Cohen says the parent company's responsibility is "to try to give as much help as we can with ice cream recipes, tech- niques, quality control, store de- sign and operation." Mr. Cohen and Mr. Zinger's sto- ries of Ben & Jerry's during the 1991 Gulf War illustrate the gen- eral relationship between the par- The milk and cream used in all ent company and the Israeli Ben & Jerry's U.S.-made and franchisee, and of the difference between the Israeli and American some Canadian ice cream is from a Vermont family cooperative "as experiences. Mr. Cohen recalls that, before an effort to make the communi- the United States embarked on ty co-owners," Mr. Cohen ex- Operation Desert Storm, "Ben & plains. "We also set a floor price which Jerry's in the United States, along with 20 other socially responsible was above the federal price, and companies, paid for an advertise- keep the milk BGH (bovinec /\ ment asking the president not to growth hormone)-free." The U.S. company also is fa- go to war." On the Israeli side, relates Mr. mous for its "five-to-one" salary Zinger, Ben & Jerry's was one of rule. According to the rule, exec- the few night spots open in Tel utives cannot earn more than five Aviv during the first week of times the salary of the lowest-paid bombing, "and after the all-clear employee. "Ben & Jerry's is kind of pas- signal, we took off our gas masks and gave out free ice cream to sionate about our business whoever sat through an air raid philosophy," says Mr. Cohen. "We use our power as a business with us." Mr. Cohen, hearing this story to improve the quality of life in for the first time, laughs and ex- the community, particularly for There are now 11 Ben & Jerry's ice cream parlors in Israel.