PHOTOS BY GLENN TRIEST
A sign of desperation? Hardly.
RUTH LITTMANN STAFF WRITER
eff Dell is waiting for the right woman to pick him
up off the street — make that the freeway. The
Lodge, in fact.
This blue-eyed bachelor hates personal ads. In his
quest for a lifelong lover, spouse and soul mate, he
has "never, ever" resorted to newsprint. But give the
nonsmoking SJM, 35, a chance to plaster his face
on a highway road sign and — what the heck — he'll
"I hate small personal adds," he clarifies. "I hate
personal ads that blend into other personal ads."
Champion of subtlety, icon of reserve, Mr. Dell
appears with three other bachelors on a billboard in
Detroit proclaiming: WE WANT TO DATE YOU!
Call us. (810) 358-2273.
Their four, well-groomed mugs beam out over traf-
fic going northbound on the Lodge, just south of the
Davison. Dial the magic number and you'll hear in-
structions on how to hook up with one of these eli-
Friday, February 24
A singles Shabbat service at Temple Emanu-El in Oak Park. "The Chaldean Link to
Christians, Jews and Muslims" will be discussed. 8:15 p.m.
Saturday, February 25
Oakland University Jewish Students Organization/Hillel will host a movie night.
Call (810) 370-4257.
Tuesday, February 28
The Young Adult Division of the Jewish Federation of Metropolitan Detroit is
hosting a barnight at Old Woodward Grill. 8 p.m.
Thursday, March 2
The Young Adult Division of the Jewish Federation of MEtropolitan Detroit is
having a committee meeting for those interested in YAD's donor thank-you party.
7 p.m. at the Lonestar Coffee Shop in Birmingham.
Saturday, March 4
The B'nai B'rith Young Leadership Network is sponsoring a murder mystery din-
ner at Pearl City Restaurant in Southfield. Call (810) 669-2152 or (810) 280-0709.
Monday, March 6
Hillel of Metro Detroit is hosting a coffee house night at the Birmingham Coffee
Exchange. 9 p.m.
Tuesday, March 14
The B'nai B'rith Young Leadership Network is holding its monthly bar night at
Carlos Murphy's in Southfield. 6:30 p.m.
Do you have an item for our young adult/ singles calen-
dar? Send it to Jennifer Finer at
The Jewish News
27676 Franklin Rd.
Southfield, Nil 48034
gible beefcakes: Tony, Michael, Ray or Mr.
The recording enthuses: They want to
know all about you, so write them a letter
and send a picture! A video would be even
better ... I'm telling you these guys are great.
This isn't just some weird video dating ser-
vice or anything. They're just four guys who
want to meet some new women. Write them
now. I promise you, you'll have a great time.
The billboard isn't as innocent as it looks.
Behind those four friendly grins is more
than $5,000 — shelled out by WXYZ-Chan- Jeffrey Dell is flying solo — for now.
nel 7 television. The station's morning show,
"Company," rented the sign as a prelude to a seg- tial bachelor.
His refrigerator? "Empty. I eat out every day."
ment on dating, to air at 9 a.m. on Friday, Feb. 24.
His toilet seat? Up? Down?
"It was really an experiment," says Producer Lori
"Clean," he claims. "I'm so compulsive I even put
Weiss. "There are people who have rented billboards
around the country. We wondered what would hap- paper down before I use it."
pen if we did it here in De-
Since the Lodge sign went
up in late January, the bill-
board guys have received
dozens of letters. Though Ms.
Weiss could not specify exact-
ly how many, she said Mr.
Dell received "by far" the
Enhancing his popularity,
Mr. Dell took part in a few
short interviews with Jim
Harper of "The Breakfast
Club" on radio station WNIC.
By mid-February, there were
lots of notes and photos for
Bachelor Number Four — but
no videotapes, and nothing
"Everything was very sin-
cere," he says.
Two weeks before the show,
Ms. Weiss was still arranging
its format. She knew it would
feature the four bachelors. She
figured they'd be introduced
to some of their drive-by pen Tony, Michael, Ray and Jeff. Stay tuned for Mike's story.
pals. Whether the show would
Laundry? "It's usually not on the floor for more
take on a "Love Connection" genre, she said, remains
than a day."
to be seen.
Dishes? "They're in the sink for, at most, a couple
Why did Ms. Weiss choose Mr. Dell as part of the
four? Their families go way back, and "to know Jef- of days, and then I just throw them out. How many
frey is to love him. He's an obvious choice," she says. times can you wash a paper plate?"
"He's so much fun."
Mr. Dell has other trappings of the quintessen- BACHELOR page 109