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Beware of imitations. patagonia the yachtsman Michigan's largest selection of Patagonia apparel. 04 4316 N. Woodward Ave * South of 14 Mile Road (810) 549-5070 teen services coordina- tor at the Agency for Jewish Education. NCSY has learned that lesson. Headed by Rabbi Tzali Freedman, the local chapter of the national Orthodox youth movement went from having 100 mem- bers two years ago to 240 this year. The rea- son for the jump in Rabbi Joshua Bennett leads a session during a NFTY membership is that the gathering. local chapter hired a "It is hard to track who (of part-time staff person for pro- gramming and began opening those who attended the two branches in public schools. events) will go on to (senior) youth "Input equals outcome. We are group," he said. "But it is hard to putting more into outreach and argue with those numbers." expansion," Rabbi Freedman Ironically, while the adults are said. "Kids are very impression- planning ways to draw in more able. If you go out there and members, the teens seem obliv- ious to the marketing efforts. reach out, kids will respond." Another marketing weapon They are coming, they say, to appears to be younger leaders. find something that is missing in The majority of teens respond their lives. Devorah Freilich, a junior at more to collegiate or post-colle- Novi High School, sees her giate leaders. Several people leading the lo- BBYO involvement as a way to cal youth efforts are barely be- blow off steam with friends. yond the age the groups serve. "Teen-agers are always under Rick Goren, director of youth and a lot of pressure from parents high- school activities at Temple and school," she said. "This is like Israel, is 23; Mr. Mellen, coordi- a safe haven where I can go, re- nator of teen services for Agency lax and be with friends and not for Jewish education, is 26; Lori conform." For Mitch Zeff, USY and Brochman, Temple Beth El ju- nior youth group adviser, is 22. Young Judaea events are safe "I think it is because (the places where he "doesn't have to teens) can relate better with the worry about saying the wrong younger advisers," Mr. Goren thing." "In school, kids hide their said. "We haven't been out of high school that long ourselves." (Jewish) identity," said the Farmington Harrison High School junior. "No one wants to Youth groups be different or be cast out of the main group. Here everyone is the have gone same." Others find youth-group from geeky to events and meetings to be a place to meet all kinds of people. Aaron acceptable. Jackson of Okemos has made a lot of friends from around the The marketing target has state at regional NFTY events, shifted as well. Now youth teens with whom he has a lot in groups not only have to be ap- common. pealing to their own members `They are geeky, they are cool. but also must have programs There are all kinds of people which draw in junior youth- here. People here seem a lot more group members, seventh- and well-rounded," he said. eighth-grade students who will And some find youth events to have an element of spirituality be future members. In December, 102 eighth- they crave. "I enjoy the religious aspect of graders in Reform temples' ju- nior youth groups attended a NFTY," said Nicole Scaglione, a Sunday matinee of Miss Saigon sophomore at Roeper High at the Masonic Temple in De- School in Birmingham. "Here it troit, funded in part by the Fish- is OK to say a prayer or a bless- er grant. Another 32 seventh- ing before you eat." For others, like Aaron Starr, and eighth-graders spent the night at Camp Maas in Febru- the impact has been stronger. The Troy Athens High School ary. "We have never done these student entered NFTY wanting things before. They couldn't go to be a lawyer because he to their older brothers and sis- thought it "would be a good way ters to find out what it would be to make money." As president of the state's like. They had no idea what they were getting into, but they NFTY region, he now is consid- came," said AJE's Mr. Mellen, ering rabbinical school. "I have learned that fulfill- who also coordinates junior ment comes from family, people youth-group activities for area and faith, not things," he said. ❑ Reform temples.