Business ETHICS page 21 6 MONTH CD Visit the Investment Specialists at Birmingham Norm Lining 810-646.8787 Sterling West Bloomfield —Jeff Thompson 810-855-6644 Southfield bank &trust Charles Rollo 810-355-9831 Berkley—Todd Hegler "We create solutions.' o 810-546-2590 SIMPLE INTEREST AT MATURITY ONLY, ANNUAL PERCENTAGE YIELD EFFECTIVE AS OF FEBRUARY 17, 1995. RATES SUBJECT TO CHANGE WITHOUT NOTICE. PENALTY FOR EARLY WITHDRAWAL. MARKET FACT Tewish News readers possess income and investment profiles similar to The Wall Street J Journal. Reach the area's most desirable audience... right in their own homes! The Jewish News Wall Street Journal Midwest Region Household Income $100,000 + 35% 35`)/0 Net Worth $1 million + 20% 1.8 0/0 Own Certificates of Deposit 47% 47% Own Government Bonds 21% 26% Sources: 1993 Simmons-Jewish News Study; Wall Street Journal Subscriber Study THE JEWISH NEWS B22 FDIC INSURED Deuteronomy states that this principle applies to Jew and gen- tile alike: "Thought shalt not oppress a hired servant that is poor and needy whether he be of thy brethren or of thy strangers that are in thy land within thy gates. In the same day thou shalt give him his hire, neither shall the sun go down upon it; for he is poor, and setteth his heart upon it; lest he cry against thee unto the Lord, and it be sin in thee." Rabbi Shmuel Irons serves on the Beit Din, a Jewish "court" of judges charged with resolving dis- putes within observant commu- nities. Rabbi Irons says the Jewish way of conducting business ought to extend beyond hard-and-fast monetary guidelines. "There are two concepts in Jewish law having to do with be- havior," he said. "There's din, jus- tice or the law. And then there's chesed, kindness or tzedakah." Many business conflicts, he said, could be resolved more eas- ily if people approached their ne- gotiations with a heightened sense of chesed. With the many precepts of Jew- ish business ethics, what accounts for negative "shylock" stereotypes of shifty Jewish misers and un- derhanded merchants? Rabbi Irons believes part of it has to do with anti-Semitism and jealous- ly of Jews' historical business suc- cess. But not all Jews follow the law. "A Jew who wants to consider himself a religious Jew but does not abide by the laws is a hyp- ocrite," Rabbi Jacobovitz said. "I think we have an obligation, as teachers and parents. We fail our jobs if we don't stress again and again monetary ways of conduct to our children." Mr. Goodman believes im- moral Jewish businessmen give Judaism a bad name. Lou's Deli caters to a multi-ethnic clientele, so he says he feels a tremendous responsibility to represent the faith, as well as himself. "(Jews) are ambassadors of God. How you act as a business- man is in the public eye. It fig- ures into how the public perceives you as a Jew. It is a re- flection of what it is to be a reli- gious Jew and a servant of God," he said. "If you do it right, you sanctify God's name. If you do it wrong, you desecrate God's name." Laws of Jewish business ethics might make moral sense, but do they make dollars and cents? Financial success, Rabbi Irons said, is ultimately in God's hands. "There are immoral people who are very successful. There are moral people who are very successful," he said. "Being an honest, decent person is success in itself. It's the highest level of success." El