Business
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THE BIGGEST TO HAVE
THE BEST GUARANTEES
So, How's Business?
The owners of four local firms assess
the present and future.
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810 642-97771 1560 S. Woodward, Birmingham, MI 48009
MARKET FACT
J
ewish News Subscribers are heavy utilizers of financial services.
Common/Preferred Stock
Mutual Funds
Savings Certificates
Municipal Bonds
Investment Property
Corporate Bonds
Jewish News Own
48%
48%
47%
21%
19%
14%
Sources: 1993 Simmons-Jewish News Study
THE JEWISH NEWS
810
National Ave. Own
11.4%
7.6%
16.6%
2.4%
3.7%
1.3%
ness also supplies products to pro-
S o, how's business?
Four suburban Detroit fessional artists as well as ad-
business owners clued us vertising agencies and school
in on their outlooks for districts. And there is the fram-
their own firms and the general ing, which constitutes 20 percent
economy. They include Dave of Mr. Miller's business.
His store seems to benefit in
Miller of Millers Artist Supplies
and Framing in Farmington different ways if the economy is
Hills; Henry Abrams and Fred weak or strong.
"If the economy is weaker, it
LaBelle of Sun Heating and Cool-
ing in Bloomfield Hills; Lawrence helps us because more people go
Allan of Lawrence Allan Fine back to college and have a need for
Jewelers in Bingham Farms and some of the supplies we sell," he
Evan Chudnow of Better Busi- said. "Now, though, the economy
is strong and enrollment in com-
ness Equipment of Ferndale.
munity colleges is lower. A good
economy helps business because
David Miller: Millers Artist
people have more money for ser-
Supplies and Framing
vices we offer such as framing."
What also makes business
David Miller is stapling canvas good for Mr. Miller is his own con-
to a frame when a customer cept of how to run his store.
heads in his direction. She asks
"We're a team here," he said.
where she can find a
tube of black acrylic
paint. The owner of
Millers Artist Supplies in
Farmington Hills takes
her right to the rack and
finds her the paint.
Moments later anoth-
er customer is in search
of do-it-yourself frames.
Again, the owner finds
them and hands them
over. Before that, a store
employee goes over order
numbers, and Mr. Miller
gives instructions and
provides an order code
that he rambles off by
heart without even a
pricing guide in front of
him.
There are framing
projects for Ford Motor
Co., neatly packaged in
brown paper, lining a Evan Chu dnow: "Value based on service."
wall. Two employees,
"Every employee is involved in
artists themselves, work on a running the store. There are no
framing project in the back room. titles here. We don't have a man-
On the other side of the lively, col- ager or an assistant manager.
orful store, an easel invites chil- The success of the store is as de-
dren to take up some chalk and pendent on a part-time employ-
draw while their parents shop.
ee as it is on me. Even when a
This is what Mr. Miller want- new product comes to the store,
ed five years ago when he opened we all talk about it."
the 12 Mile and Farmington
Road shop.
"How's business? Business is Henry Abrams and Fred LaBelle:
Sun Heating and Cooling
very good," he said.
Mr. Miller's business attracts
four different groups. A large part If it's too hot, then it's really cool
of the clientele are art students. being in Mr. Abrams and Mr. La-
He keeps the store open for Belle's business. But if it's too
Lawrence Tech students only cool, then business is really hot.
Monday through Wednesday Does that make sense?
For Mr. Abrams and Mr. La-
from 9 p.m. until midnight just
in case a student needs a last- Belle, owners of 12-year-old Sun
minute supply. He also does prod- Heating and Cooling in Bloom-
uct demonstrations for art schools field Hills, business can literally
and art groups, showing them change with the weather.
new lines of interest. The busi- HOW'S BUSINESS page 19