Men get Answers about Hair
Enhancement at New Tru-Fit Facility
The businessmen of the 90's oper-
ate in the most competitive envi-
ronment ever. Corporate ladder
climbing can require every ounce
of confidence and diligence that
one can muster. With so much
emphasis on appearances some
men are suffering from reduced
self-confidence from being con-
fronted with hair loss every
morning in the bathroom mirror.
"Your hair makes an important
statement," says Tony Williams,
Director of Tru-Fit, Michigan's
most established hair enhance-
ment center for men.
"Maintaining a neat, presentable
hairstyle while coping with hair
loss can be very difficult. We
make it much easier for men to
maintain an image that makes the
appropriate impression."
Natural appearance and comfort
are highly developed aspects of
the Tru-Fit system. Thousands of
clients have recaptured an attrac-
tive aspect of their personal
appearance that was thought to
have vanished forever.
People ask the following
questions:
Is it comfortable?
Is it easy to put on?
Is it lightweight?
Is it undetectable?
Will it match my own color,
texture and hairstyle?
6. Does it look natural?
7. Can I have more hair in a par-
ticular area?
8. Can I add length?
9. Is it easy to style?
10. Is it affordable?
Easy to use and lightweight, the
Tru-Fit is a snap to put on, style
and maintain. "Our system has
been designed for the busy pro-
fessional who doesn't have time
to waste with difficult hair.
Within a few minutes your hair
can appear full and effectively
styled, minimizing wasted
morning time."
Private suites provide a comfort-
able environment for the styling
and enhancement process.
The newest . Tru-Fit Hair
Enhancement Center is located
at 5799 West Maple Road in
West Bloomfield. Interested par-
ties may visit an Open House
the week of February 13th
through 18th, 1995. The Tru Fit
Professional Staff will be avail-
able to candidly answer your
questions and show you how
Tru-Fit can provide effective
solutions to hair problems. Free
information may be obtained, or
a Private consultation scheduled
by calling
-
(810) 855-1950
1.
2.
3.
4.
5.
And the answer to every
question is YES!
Tru-Fit
Men's choice for a
natural look!
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Source: 1993 Simmons-Jewish News Study
B14
THE JEWISH NEWS
41W
Business
Alone At The Top
Here's why Electronics for Imaging is the best
performing Israeli stock by far.
NEIL COHEN SPECIAL TO THE JEWISH NEWS
I
sraeli stocks traded any-
where, especially on Wall
Street, have been major dogs
over the last year. Run your
eye down the list and you will find
stock after stock that has plunged
in value.
Declines of between 50 and 90
percent are the norm. Anything
better constitutes "outperfor-
mance."
Not so Electronics for Imaging,
or Efi. That's short for Efi Arazi,
who also founded Scitex and is the
man who founded and runs Elec-
tronics for Imaging.
Efi's stock closed earlier this
month in New York at $34.25 —
a gain of 100 percent since the be-
ginning of 1994, and easily the
best performance of an Israeli or
Israel-related stock. The compa-
ny went public in 1992 at $12.75
a share.
Eli is not exactly an Israeli
company because, although
founded and run by Israelis, it is
located in San Mateo, Calif. In Is-
rael, however, it is identified as a
local company.
In 1989, Mr. Arazi quit Scitex
after Robert Maxwell, whom
Arazi has called "a ruffian and an
amazing bully," moved in.
Having fallen in love with a
woman from San Francisco, Mr.
Arazi left for Northern California,
where he spotted a gap in the col-
or printing market.
Licensing a key patent from
MIT, he felt he could develop
a server that would connect
desktop computers to color copy-
ing machines, providing a supe-
rior alternative to the color
printers that were evolving
slowly (and whose quality was in-
adequate), and to printshops,
which were expensive and took
too long.
His Fiery Color Server not only
solved these problems, but also
changed the economics of color
printing. Once a firm has invest-
ed in a Fiery Server ($19,500 to
$35,000 plus another $15,000 or
so for a color copier), color copies
can be made for as little as 35
cents.
Because there are no setup
costs, short print runs are viable,
whereas offset printing can cost
several thousand dollars just to
prepare the press.
The product has been a big suc-
cess. It has answered a need from
ad agencies and graphic-design
firms, and just about anyone who
needs to prepare high-quality
brochures. Once the initial in-
vestment has been made, all the
work can be done in-house and
quickly.
So far, Mr. Arazi and his team
have done just about everything
right. They subcontract whatev-
er they can (manufacturing and
distribution), keeping overhead
to a minimum, and have hooked
up with all the major copier firms
— Ricoh, Xerox, Canon, Minolta
—which offer the Fiery as an op-
tion with their products and even
demonstrate it to potential cus-
tomers.
In 1991, when Efi shipped its
first products, revenues totaled
$16.4 million. In 1993, the com-
pany earned $12.75 million, or
$1.04 per share, on revenues of
just under $90 million.
In just-ended fiscal 1994, a
fourth quarter surge helped the
company earn $21.3 million, or
$1.71 a share, a 67 percent in-
crease, on revenues of just over
$130 million.
Brokerage analysts who follow
the company were taken by_sur-
prise by the strength in the fourth
quarter and scrambled to raise
their earnings estimates.
John Rossi of Robertson
Stephens & Co. raised his 1995
estimate to $2.40 per share from
the $1.75 he had been estimating.
Alex Henderson of Prudential
Securities increased his earnings
estimate to $2.20 a share from
$1.90.
• • • • • • • • • • • • • • • • • • •
S
ales per
employee are a
stunning
$839,000 per year.
Jim Well of Unterberg Harris
raised his to $2.60 from $1.85. Mr.
Weil said he thought the stock
could go to $45 in the near term.
Following the results and the
analysts' comments and up-
grades, the stock spurted from the
mid-$20s to the mid-$30s before
slipping back a little.
The analysts had reason to be
impressed. The surge in sales
and earnings aside, sales per
employee are a stunning 8839,000
a year. Gross profit margins ex-
panded a point in the fourth quar-
ter to 51 percent. Operating
margins (the amount of profit gen-
erated for every dollar of sales)
jumped to 27 percent from an al-
ready impressive 22 percent.
The company collects its rev-
enues quickly, holds little inven-
tory, has $107 million cash in the