Business

DON'T WORRY page 33

TITLE COMPANY

A FULL SERVICE TITLE INSURANCE CO.

A CONSUMER'S PEACE OF MIND
A REALTOR'S BEST FRIEND!

Philip R. Seaver and Philip Seaver Title Co., Inc. has been a full service title
company for over 18 years. From the very beginning we've stressed the
Client/Company relationship with much success. Not only is the emphasis
always on a fast accurate product but also, with the ability to work on the prob-
lem deals together. Seaver Title's "recipe for success" is a simple one. It can
be summed up by saying Good and Experienced employees willing to help.
Problem solving is one of our best feature and your best benefit. Thank you for
the opportunity and privilege to know and serve you with our four convenient
locations.

Agent for Security Union Title Insurance Company

2700 North Woodward
Bloomfield Hills, Michigan 48304
(810) 647-2171
(810) 338-7135

6751 Dixie Highway
Clarkston, Michigan 48346
(810) 625-6100

30640 West 12 Mile
Farmington Hills, Michigan 48344
(810) 932-0660

EASTERN REGIONAL OFFICE
37500 Garfield, Suite 150
Clinton Township, Michigan 48036
(810) 263-9900

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B34

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it was a wonderful place to be,
that's the best."
Ms. Yavine calls her job both
"flexible" and "portable," mean-
ing she can go just about any-
where and find work. And she
has. She worked in Jerusalem in
1992 and 1993, and now works
just two miles away from her
Farmington Hills home.
As a mother, being close to
home makes her feel more com-
fortable in the event of an emer-
gency.
She says First Optometry is
a highly professional organiza-
tion which trains its people well.
It also offers doctors educational
seminars and opportunities to in-
teract with one another.
"I worked for a different com-
pany before and I never saw any-
one for six months. I never saw
any of the other doctors. In the
medical field, it is important to
keep up with all the new tech-
nology. Once you know the peo-
ple you work with, you are not
afraid to ask questions," Ms.
Yavine says. "If there is a chal-
lenging patient, you will consult
someone."
Part of small-business owner
Judy Harris' job requires her to
work in virtual isolation, a factor
which she says drives some free-
lancers out of the business.
Ms. Harris established Write
Now, a communications agency,
in Beverly Hills in 1982.
Her job consists of developing
newsletters, marketing tools and
brochures for insurance compa-
nies, auto vendors, utility com-
panies, educational institutions
and others.
She says she has seen a lot of
people start freelancing who
could not sustain their business.
"First of all, they couldn't stand
the insecurity of it. You don't
know if you are going to have
clients next month and money
when the bills come in. You also
have to be very self-motivated
and self-disciplined. Some people
can't work without the discipline
of other workers around and be-
ing at a certain place at a certain
time," she says. "You also have to
work a certain amount of time in
isolation and really have to keep
yourself moving."
What she likes about her busi-
ness is the variety of clients and
projects with which she works.
She is given the opportunity to
learn with each new venture.
"Through my work, I have

come to know a little bit about a
lot of things. Now I can do five
minutes on anything, from brain
surgery to car parts. That's what
makes it so interesting," she says.
"I get to talk to all these people
and ask them all kinds of ques-
tions about what they do."
Ms. Harris doesn't have to con-
tend with the bureaucratic lad-
ders and red tape which drive
others bonkers. She calls the
shots, although she still resigns
herself to pleasing the boss.
"The fact is that every client is
a boss. And every client has to
think that his project is the most
important thing on your plate.
Because there is no steady in-
come, there is a lot of pressure to
work when the work is available,
even if that means putting in hor-
rendous hours at certain times,"
she says. "I know this works re-
ally well for me. I would have dif-
ficulty fitting into the corporate
culture. I like being able to slide
in and slide out."
It is the "totally corporate cul-
ture" and bureaucracy which fi-
nancial consultant Lyle Wolberg
says can make people miserable.
Wolberg works for Merrill
Lynch and concentrates on busi-
ness cash management and fi-
nancial services.
But three years ago, he worked
for a bank as a credit analyst, an-
alyzing business loans.
He wasn't happy there and
switched companies. Now he's
much happier.
"Bureaucracy is what drives
people crazy," he says. "I think
not having decision-making pow-
er and having to go through bu-
reaucratic chains of power makes
it very hard to enjoy your job."
What brings him the greatest
satisfaction is the dual success of
helping his clients, as well as
himself. If his clients aren't hap-
py, he says he's not as happy.
"It's funny ... a lot of times I
don't think of it as what I can do
for myself. It's more of how can
I help my client and the compa-
ny," he says.
Being able to create his own
daily activities adds to his satis-
faction with Merrill Lynch.
"Right now, I'm very satisfied
with what I'm doing because I
do have this flexibility and be-
cause the company I work for al-
lows me to create my own
marketing planning and my own
daily schedule in order to final-
ly get to the goal."

Do you have an item for "Kudos?"' Please send it to Steve
Stein at The Jewish News, 27676 Frankl'in, Southfield, MI
48034. A picture would baappreciated. It can be color or
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