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February 10, 1995 - Image 8

Resource type:
The Detroit Jewish News, 1995-02-10

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JCC page 1

Barbara Logan, JCC market-
ing director, recently lost her po-
sition. The adult services
department at the Jimmy Prentis
Morris Center in Oak Park is
bracing for cutbacks, too.
The closing of the JCC library
in West Bloomfield was among
the first of Center services to feel
the crunch. The announcement
upset many of its loyal users, in-
cluding Susie Rosenzveig and Lee
Kepes. When the women learned
that the library would be acces-
sible on an appointment-only ba-
sis, they got together with 50
other people to establish Friends
of the Jewish Community Center
"We are enthusiastic and de-
voted to the library and the
Center," Ms. Rosenzveig says.
`The library needs to remain open
and be extended into our lives."
The Friends group held its ini-
tial meeting on Feb. 1. It raised
$2,500 toward a goal of $12,000,
the cost of operating the library
for one year. The total cost in-
cludes staff salaries, lighting and
maintenance. Securing the funds
will guarantee the reopening of
the library, Dr. Plotnick says.
In Oak Park, the Jimmy
Prentis Morris Center is grap-
pling with a $370,000 deficit,
which represents 82 percent of
the total JCC deficit. Center offi-
cials say they are not overly con-
cerned. The JPM has been
running a comparable deficit for
several years.
"JPM has always cost the com-
munity," Dr. Plotnick says.

It's not every day that you're written about in The Jewish News. Just
every week. And each day throughout the week you read about your
community, neighborhood and synagogue. You find out about money-
saving sales, new store openings, great places to eat and exciting
entertainment. You discover jobs, new homes to buy, the Amazing
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about. Worth reading about.

Many community leaders,
however, believe that JPM is an
essential hub for Southfield and
Oak Park Jews. Recent renova-
tions and expansion cost $3.5 mil-
lion. The money came from
private individuals, organizations
and grants.
Some of the renovations in-
cluded a pool, an upgraded gym,
aerobics room, locker rooms and
new exercise equipment. Since
the JPM opened with its new
health club and additions in
September 1993, membership
has risen to 214.
Financially, officials say, the
health club is breaking even.
Zev Hymowitz, a community
consultant with the national
Jewish Community Centers
Association in New York, worked
on a study to determine the fea-
sibility of expanding JPM.
Knowing that JPM would never
be a profit-generating operation,
Mr. Hymowitz said additions
were completed with two as-
sumptions: Federation would pro-
vide financial assistance and
health-club profits would offset
Robert Aronson, executive vice
president of the Jewish Fed-
eration of Metropolitan Detroit,
believes renovations of JPM have
been "one of the greatest things
that's happened in the last five
years I've been here."
"It's been very good for the com-
munity," he says. "A lot of
different people use it. It's a
place of activity and a lot of
Jewish life." 111




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All Stars in Brighton, said land
in the Brighton area generally
sells for between $4,000 and
$10,000 an acre.
"Everything is relative to
what's there," Mr. Gerkin said.
"That land is raw land. Up the
road, 10-acre parcels with things
like roads and sewers are selling
for $10,000 per acre."
Proceeds from the sale will be
used to offset the cost of the con-
struction of two new villages that
were completed at Camp Maas
last spring, according to Mr.

Last summer, Fresh Air
Society merged Camp Tamarack
with Camp Maas in Ortonville,
allowing campers entering sec-
ond through ninth grade to be in
the same location.
The decision to close the
Brighton facility and merge it
with Camp Maas came after in-
creased commercial development
forced the agency to reevaluate
the Brighton location.
The new landowners plan to
build three homes and a horse
farm on the Tamarack site, ac-
cording to Mr. Lumberg. 0

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