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January 20, 1995 - Image 179

Resource type:
Text
Publication:
The Detroit Jewish News, 1995-01-20

Disclaimer: Computer generated plain text may have errors. Read more about this.

youth trips to Israel in particu-
lar, as a top priority.
At the same time, Mr. Bier-
man said, the Operation Exodus
campaign, which raised around
a billion dollars nationally since
its 1990 launch, was drawing to
a close last year.
'When the priorities changed,
and we began focusing on send-
ing kids to Israel, we decided we
would roll over Exodus dollars
into this fund," said Mr. Bierman.
"There are a lot of people who
have reached a plateau in their
regular campaign, and if this
strikes a chord with them, they
might increase" their giving, he
said.
So far, said Mr. Bierman, the
new campaign does seem to have
struck a chord, with individuals
responding positively.
Launched in November with
the community's major gifts din-
ner, the campaign will initially
target "major gifts, country club
communities and specific one-on-
one solicitations," Mr. Bierman
said.
In the spring, the campaign
will solicit the general comrnuni-
tY•
At national UJA headquarters
in New York, word of Fort Laud-
erdale's initiative was greeted
cautiously.
UJA has made Israel trips for
Jewish youth a theme in its fund-
raising campaign this year, and
"there is no question that it is a
stimulus to the general cam-
paign," said UJA Executive Vice
President Rabbi Brian Lurie.
At the same time, however,
UJA serves as a conduit for fed-
eration money headed overseas.
While it gets roughly 45 percent
of every dollar raised by Fort
Lauderdale's general campaign,
it won't get anything from the
special continuity campaign.
"UJA nationally is committed
to seeing that the '95 campaign
goes up," Rabbi Lurie said. 'There
is always a concern that running
a second line will diminish the ef-
forts of bringing the first line up."
Mr. Bierman, for his part, re-
jects the dichotomy between rais-
ing money for Israel and raising
money for American Jewish con-
tinuity.
'We've come to the point where
Israel and local meshes," he said.

Palestinian Police
Stop A Bus

Jerusalem (JTA) — Six armed
Palestinian police in civilian
clothes tried to force their way
onto a bus carrying Jewish
schoolchildren at the Netzarim
junction in the Gaza Strip.
Israel Radio said the men
emerged from a Volvo and tried
to board the bus. They were pre-
vented from doing so by a joint
Palestinian-Israel patrol, which
enabled the bus to continue safe-
ly on its way.

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