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Exp. 3/24/9 5 M.M =MO MEM NM IMMO NM MI= MEM OW MEM MIMMI MN MEM Next time you feed your face, think about your heat Go easy on your heart and start cutting back on foods that are high in saturated fat and cholesterol. The change'II do you good. 122 "V American Heart Association WE'RE FIGHTING FOR YOUR LIFE to concerns for local needs rather than for Jews overseas? And are American Jewish philanthropists dren making an appeal in a slick willing and able to pay for en- riching American Jewish life? fund-raising video. In the ongoing debates over But these poster children don't hail from Moscow, Marrakech or how to divide the federation pie Kiryat Malachi, a development between local and overseas needs, these questions have loomed town in Israel. They are all Floridians, and large. But an increased emphasis on they are promoting a special fund- raising campaign at the continuity may be changing the Jewish Federation of Greater picture. Several recent million- Fort Lauderdale for "Jewish con- dollar gifts targeted at Israel ex- tinuity" programs such as youth trips to Israel and Poland. Appearing in the video, one of the girls says that after her recent trip to Israel, "it's all of a sudden more important to me to marry a Jewish man." With these words, she clearly is touching the hot button for would-be donors. Nationwide, local federations and national Jewish organiza- tions are launching programs and raising money to dramatically perience programs around the raise the number of Jewish country provide evidence that continuity sells. youths traveling to Israel. The Fort Lauderdale cam- Trips to Israel are being wide- ly touted as an important vehicle paign could provide the widest for enhancing Jewish identity test of this thesis. At the UJA-Federation of New among the youth at a time when intermarriage and assimilation York, the women's division has have become top communal con- launched its own special cam- cerns. But Fort Lauderdale has paign to finance Israel youth pro- dramatically raised the stakes by grams. That campaign, which is launching what is believed to be seeking to raise $1 million, is the first "second-line" campaign more modest than the one in Fort Lauderdale, when compared to for Jewish continuity. The campaign asks donors to its total campaign. The New York women's divi- make a special gift to its Com- sion last year raised $20 million munity Funds for Youth. According to Kenneth Bier- for the regular campaign. In con- man, executive director of the trast, Fort Lauderdale's $3 mil- Fort Lauderdale federation, the lion, three-year goal is a sizable new campaign reflects the chang- share of its annual campaign, ing priorities of his and other which last year raised $5.7 mil- lion. Jewish federations. The Fort Lauderdale cam- `The focus on everyone's mind today is Jewish continuity and paign is directly comparable to what we need to do to get our kids its multi- year Operation Exodus to stay Jewish," Mr. Bierman campaign to resettle Jews from the former Soviet Union in Israel, said. Until now, special campaigns which raised more than $4 mil- in the Jewish community have lion in Fort Lauderdale. Noting that his own son Lee is primarily been launched to help part of the fund-raising video, Jews abroad. The United Jewish Appeal promoting his March of the Liv- launched its Operation Exodus ing trip to Poland and Israel, Mr. campaign in 1990 to finance the Bierman, the Fort Lauderdale resettlement of hundreds of thou- federation's executive director, sands of Jews pouring into Israel said, "I'm very proud of the fa _ ct from the former Soviet Union. Be- that my son was able to get so fore that, its Project Renewal much out of [his trip] and feels so campaign provided funds to re- strongly about being Jewish." furbish poor Israeli neighbor- The federation director said that the idea for the special campaign hoods. With its new continuity cam- reflected the coincidence of two paign, the Fort Lauderdale fed- trends. Reflecting a general shift in eration will test two questions heatedly debated within the phil- American Jewish life, his feder- anthropic system: Can federa- ation had already targeted Jew- tions raise money by appealing ish continuity in general, and The idea for the special campaign reflected the coincidence of two trends.