SEA-GULL LODGE/
GLACIER WILDERNESS
GUIDES
PRESENTS
SEA-GULL
LODGE
are spending less time at camp.
"Kids used to go to camp for
eight weeks," Mr. Schulman
said. "Now, most go for part of
the summer, so a camp needs to
double the number of kids it at-
tracts."
The end of camp last summer
also meant the end of summer
camping experiences for those
who attended Sea-Gull. While
the organization still offers
teen trips and retreats, the
Schulmans are no longer in the
day-to-day summer-camp busi-
ness.
Mr. Schulman said the deci-
sion to close Camp Sea-Gull had
nothing to do with competition.
"We were ready for a lifestyle
change," he said.
Day camps are also trying to
attract campers from a finite
group of children.
When the Jewish Communi-
ty Center wanted to know what
children and their parents were
looking for in a summer day
camp, they found out the easy
way — they asked, according to
marketing director Barbara Lo-
gan.
The Jewish Community Cen-
ter determined the best way to
entice prospective campers was
to design an eye-catching
brochure highlightingnew sum-
mer opportunities.
Last year's added programs
included sports camps, featuring
instruction by professional ath-
letes; an intensive arts camp; and
a travel adventure to Chicago or
Toronto.
Attracting campers does not
always mean offering different
or exciting opportunities. A
camp can have the top-notch pro-
gram around but, without a
marketing plan, success is ques-
tionable.
Marketing tools are endless.
Videos, slide shows, brochures
and incentives for longtime
campers are a few tricks of the
trade. But the key is a year-
round marketing plan.
Promoting Camp Walden
involves many meetings with
parents, slide presentations
and in- and out-of-state recruit-
ing.
Tamarack has a detailed agen-
da which includes sending
da
brochures and fee schedules
to previous campers in
October and calling them in No-
vember. Brochures are sent to
prospective campers in Decem-
ber.
Another way to stay a step
ahead of the competition is
through long-range planning.
The year 2000 — only five years
away — doesn't seem as far off
as it once did. Camp in the year
2000 may not be like camp in
1995.
In the future, Mr. Finkelberg
predicts shorter sessions, more
specialized programs and the
demise of some of the more
rustic camping opportunities. Li
SUMMER PROGRAMS FOR
THE CAMPER IN EVERYONE
I would
probably be stupid
and not be conscious
of hat I'm doing
because
my brain cells
odd be fi oo slow.
Christina Wells
7th grade
GLACIER
WILDERNESS
GUIDES
TEEN:
ROCKY MT. HIKING/
RAFTING TRIP (July 3 - 14)
TEEN:
NEW HAMPSHIRE TREK/
MAINE SEA-KAYAK TRIP (Aug. 7 - 18)
FAMILY:
LAKE SUPERIOR PROVINCAL
PARK - PARENT/CHILD
CANADIAN CANOE TRIP (Aug. 2 - 6)
FAMILY:
FAMILY CAMP, at SEA-GULL LODGE on
Beautiful Lake Charlevoix (July 17 - 23)
WOMEN: ADULT WOMEN HEALTH SPAS, at
SEA-GULL LODGE on Lake Charlevoix
(July 2 - 9 and Aug. 19 - 26)
Enjoy the great outdoors with professional staff,
quality food, and 40 years of experience.
America needs more schools
that encourage our children to fulfill
their promise.
For Further Information - Contact
Bill or Jack Schulman - (810) 855-5873
5680 Euclid, West Bloomfield, MI 48323
ACCREDITED
CAMP
[
For information on how you can
help change the schools in your
community. call 1 800-96-PROMISE.
1
American
Camping
Association
TAKING YOU
OUT-OF-DOORS
SINCE 1955
Educatton Excellence Partnership
CAMP RAMAH
SUMMER DANCE CAMP
AND INF BUSH :1201•
WAS NCI Urti
CONSUMID
in Canada
Applications are being accepted from
Campers and Staff for the 1995 season.
Two-month session for youngsters currently enrolled in Grades 3-10.
One-month session also available for children in Grades -3-7.
Under the Direction of
Annette Bergasse
"JUST OFF BROADWAY"
Children Ages 6-12 (2 Sessions)
Session I
JULY 17-28
Session II
JULY 31-AUG. 11
For More Information
And Reservations,
Call:
553-0305
28857 Orchard Lake Road • Farmington Hills 48334
Outstanding Waterfront Program • Athletics
•Mature, Trained Staff • Arts & Crafts • Tripping
•Hebrew Milieu • Drama and Music • Kosher Kitchen
•And Much More in an Observant Jewish Community
OTHER EXCITING RAMAH PROGRAMS
*TIKVAH, a special needs program ages 12+
* RAMAH FAMILY CAMP, for parents and children to
share a Ramah camping experience together:
August 23-27
*TASTE OF RAMAH, one-week encampment for children
currently in Grade 2, fax/call/write for a brochure.
RAMAH ALUMNI: We would like to send you our
Alumni Newsletter. Please mail or fax: NAME,
ADDRESS, PHONE, MAIDEN NAME, YEARS AT RAMAH
For further information regarding enrollment, scholarship or employ-
ment speak to your Rabbi or Educational Director, or contact
Camp Ramah in Canada
801 Eglinton Ave. W., Suite 406, Toronto, Ont. M5N 1E3
Telephone (416) 789-2193 • Fax (416) 789-3970
RAMAH - The Camping Arm of Conservative Judaism