Erhard
111:11117

y.9%

5.9%

Financing
Available

AAR.
Financing
Available

NEW 1994 Models

New '94 BMW 325i
WAS $323460
NOW $27,990

1994 Demo Close-Out

'94 BMW 3181

Bright red, sand leather, Stk# 4359-00

New '94 BMW 325iA
WAS $33,370
NOW $28,790

Bright red, sand leather, Stk# 4450-00

New '94 BMW 325iA
WAS $36420
NOW $30,490

WAS $27;275
NOW $22,990

Boston Green/sand leatherette; heated mirrors,
cruise control, fog lights, Stk# 788-00

'94 BMW 3181A
WAS $277726
NOW $22,990

Blue/gray cloth, cruise, fog lights, limited slip,
Stk# 4161-00

Alpine white/sand leather, on-board computer,
traction control, Stk# 4419-00

New '94 BMW 325is
WAS $34470
NOW $29,490

'94 BMW 325iA

WAS $367226.
NOW $29,690

Calypso red/sand leather, on-board computer,
rear spoiler, Stk# 4417-00

Jet black/sand leather, heated mirrors, traction
control, on-board computer, Stk# 4338-00

New '94 BMW 325isa
WAS $34;046
NOW $29,290

'94 BMW 325iA

Arctic Gray/gray leather, Stk# 4537-00

New '94 BMW 325isa
WAS $347046
SAVE $45 755
NOW $29,290

Boston Green/sand leather, Stk# 4481-00

New '94 BMW 325ic
WAS $4-1734-5
SAVE $5,025
NOW $36,290

Convertible, Alpine White/gray leather, sport pkg.,
traction control, heated mirrors, Stk# 4596-00

WAS $367700
NOW $29,990

Gray/gray leather, heated seats & mirrors, trac-
tion control, on-board computer, Stk# 4265-00

'94 BMW 325iA

WAS $347606
NOW $28,990

Bright red/sand leather, heated mirrors, limited
slip, fold down rear seat, Stk# 4138-00

la ERHARD BMW

Plus sales tax, lic. fee & plates. Subject to pre-sale as of 12/16/94

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TOURISM page 31

many people as possible," Mr.
Amiel says.
The key to developing tourism
in Israel from as many markets
as possible is air transport, Mr.
Amiel says.
Nowadays, Mr. Amiel says,
there is a strong flow of tourists
coming to Israel through Jordan
from Korea and elsewhere in the
Far East, as well as from Russia
and Poland.
"I hear less these days about
tourists from Europe and the
United States," he says.
The price of an airline ticket,
says Mr. Amiel, is a valid con-
sideration. While it is the agents
abroad who negotiate the airfare
for tourist groups, he says, Roy-
al Jordanian does have an im-
age as an airline with low fares.
Mr. Tokan rejects the idea
that his is a cheap airline. While
he says he is unable to quote spe-
cific Royal Jordanian fares in
dollars, he insists they are sim-
ilar to those of other airlines fly-
ing to Amman.
"Our prices are competitive,
but we stress our record of on-
time arrivals and our excellent
service," he says.
El Al Marketing Director Uri
Danor says he is looking forward
to cooperation between El Al and
Royal Jordanian. He is hoping
there will soon be a commercial
agreement between the two air-
lines.
Meetings have already been
held between the directors-gen-
eral of the two airlines and oth-
er officials, he says, but reaching
such an agreement takes time.
"I want us to work together so
passengers can fly into Israel
and return from Jordan, or vice-
versa," Mr. Danor says.
He adds that if the two air-
lines do not reach an agreement,
such tickets, using both Amman
and Tel Aviv, will be sold by for-
eign airlines which fly to both
destinations.
It is true, he says, the Jor-

danian airline is known for its
very low fares during some sea-
sons.
Royal Jordanian is especially
competitive in fares to the Far
East, to which it has 3 1/2 hours
less flying time than El Al.
Mr. Danor says he has heard
fears that Royal Jordanian will
lure passengers seeking low
fares both from Israel and the
territories. However, he says he
is sure the two airlines can come
to an understanding regarding
fares.

Royal Jordanian
airlines is offering a
10-day "Lands of the
Bible" tour of
Jordan, Israel and
Egypt.

In his view, it is the Jordani-
ans who have gained the most
from the peace agreement in
terms of tourism. But Mr. Danor
says he is happy about the re-
cent Royal Jordanian advertise-
ments because El Al also will
benefit from a highlighting of
Jerusalem.
Rather than speak of compe-
tition, Mr. Danor is interested in
talking about cooperation.
He notes that El Al has a
Mediterranean Tour Coupon
package in which long-haul pas-
sengers can buy tickets to such
destinations as Egypt, Cyprus,
Turkey and Greece at reduced
prices.
He would like to see Royal
Jordanian enter the scheme and
provide what Mr. Danor sees as
a missing link: Amman-Cairo.
"If we do that, we could sell it
as the Peace Pass," Mr. Danor
says. ❑

