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December 09, 1994 - Image 42

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-12-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

First of Michigan
Corporation

Members New York Stock Exchange,lek

FoM

MATCHMAKER page 39

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AS OF DECEMBER 6, 1994

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pending upon market prices. •

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13

BOB MARIAN
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,57\(

know you have a winner or not is
when you have people who want
to buy your product and people
who want to sell your product.
That's when we really started
running. We had a winner."
EFI has its sellers, through
savvy distribution partnerships
with the powerhouses of the in-
dustry.
Canon, Xerox, Kodak, Ricoh
and Minolta offer Fiery color
servers with their copy machines.
Industry analysts estimate that
half of all color copiers are sold
with a Fiery color server.
That gives EFI at least 70 per-
cent of the market for color
servers, analysts say. More than
40,000 of the units — which cost
up to $33,000 apiece — have been
shipped around the world.
More than half of the compa-
ny's business is in North Ameri-
ca; about a quarter is in Europe
and another 16 percent is in
Japan.
Users include Calvin Klein, Es-
tee Lauder, the Ford Motor Co.,
Motorola and the Walt Disney
Co.
Earlier this month, Mr. Avida,
who has a bachelor's degree from
the Technion, took the circuitous
route from Japan back to North-
ern California.
cr
Along with Mr. Arazi and
Lawrence Levy, EFI's chief fi-
nancial officer, he stopped in New
York for a high-technology con-
ference sponsored by Prudential
Securities.
As the EFI triad prepared to
face a roomful of financial ana-
lysts in a posh midtown Man-
hattan hotel, Prudential was
distributing its research update
on the company.
Although it calls the stock
"high risk," Prudential Securities
recommends that its customers
buy EFI.
"We are reaffirming our price
target of $32 over the next 12 to
18 months," Prudential said.
Prudential was enthusiastic
about EFI, noting that it benefits
from the brisk expansion of the
color-copier market.
In addition, Mr. Arazi's com-
pany now is set to roll out a new
color server "which should be a
category killer," Prudential said.
EFI is traded on the NASDAQ
(EFII), where the stock closed at
24 earlier this week. The 365-day
high is 29; the 365-day low is 13.
According to Fortune maga-
zine, EFI is the seventh-fastest- C\-(
growing company in the United
States. As Mr. Arazi told the Pru-
dential analysts, this is a case of
a small company driving a big
market.
Small is the right word. By re-
lying on outside companies for
manufacturing, EFI has just 185
full-time employees. The average
annual revenue per employee is
$704,000.
California's Silicon Valley, Mr.
Avida said, offers the right envi-
ronment for EFI.



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