chairman and chief executive
officer Jack Robinson, operates
220 stores in 136 communities
in Michigan. It has hired Fran-
co Public Relations Group of De-
troit.

KINKO'S Copy Centers and
Sprint are offering video-confer-
encing at a reduced rate ($75 per
hour) from Dec. 23 through Jan.
2 at Kinko's network of more
than 100 locations nationwide.

Henry Dorfman

THORN APPLE Valley, a meat
and poultry manufacturer, has
opened its renovated and ex-
panded flagship plant in Detroit's
Eastern Market area.
Joining Thorn Apple Valley

Erhard
111111V

president Joel Dorfman and
founder and chairman of the
board Henry Dorfman at a rib-
bon-cutting ceremony last month
was Detroit Mayor Dennis
Archer.
Employment at the plant,
which was expanded by 100,000
square feet, is expected to in-
crease from 700 to 900.

1995 3251A BMW

CHEMICAL management in
the manufacturing environment
will be the topic of guest speaker
James Nachtman at the 6 p.m.
Dec. 8 dinner meeting of the Oak-
land County chapter of the Insti-
tute of Management Accountants
at the Kingsley Inn in Bloomfield
Hills.
Mr. Nachtman is manager of
environmental engineering with
General Motors. For dinner reser-
vations, call David Adair, (810)
627-6760.

A CONTINUING EDUCA-
TION seminar for licensed real
estate agents and brokers will be
held Dec. 9 at the Builders Asso-
ciation of Southeastern Michigan
(BASM) headquarters in Farm-
ington Hills.
Attendance fulfills the annual
continuing education require-
ment for real estate license re-
newals.
The seminar will be held from
8 a.m. to 2:30 p.m. For registra-
tion information, call BASM,
(810) 737-4477.

Automatic, traction control

1995 525iA BMW

Same Story,
Different Plot

.......

.

• •`

Israeli high-tech company gives up its dream to try
another route to success.

Stk#5090-00

ALLISON KAPLAN SOMNER SPECIAL TO THE JEWISH NEWS

I

ess than a year ago, Tel million to acquire the Israeli en-
Aviv-based NiceCom Ltd. tity.
had every reason to believe
Today, although NiceCom is
it was about to realize the retaining all of its 43 employees
traditional Israeli high-tech fairy and remaining in its Shikun Dan
tale.
offices, it is now a division of
The dream scenario goes some- 3Com.
thing like this: A small company
NiceCom was an attractive tar-
creates an innovative new tech- get for the U.S. company because
nology, dazzles the international it had a pioneering technology
market, attracting private in- called "asynchronous transfer
vestors, eventually goes public in mode" (ATM) which is expected
Tel Aviv or on Wall Street, grows to be the wave of the future in the
and flourishes and lives happily field of high-speed data net-
ever after.
working.
But this fall, NiceCom began
Eric Benhamou, president and
to realize that it would have CEO of 3Com, says the decision
to adjust its fantasies to adapt to acquire NiceCom — instead of
to the new realities of the developing a relationship with it
world of computer data net- as a supplier or a partner —
working.
stems from the fierce competition
Instead of taking the route it that pervades the data network-
planned, the company was ing industry.
snapped up by the Fortune 500
Networking is the process by
company 3Com, based in Santa which computers and computer
Clara, Calif., which paid $58.5 STORY page 40

•

Automatic, traction control, heated seats

Leases based on closed end lease for 36 mos., subject to credit approval. $2,500 down, security deposit of $400 for
3251A, $450 for 5251A. License, title and taxes due at delivery. 10,000 miles per year, 150 per mile over limit. Option to
purchase at end of lease term at $19,612.70 for 3251A, $22,821.00 for 5250. Total pymts. equal to ad price plus 6% times
36. See dealer for maintenance agreement details.

a : „I ERHARD
BMW
642-6565

MEV

4065 Maple
Just E. of Telegraph
Bloomfield Hills

Michigan's Largest and Most
Experienced BMW Dealer
Family Owned and
Operated Since 1964

OPEN
SATURDAY
10 am-4 pm

C)
0)

CC
LU

CO

LL1

LL,

OPEN MON. &
THURS. EVENINGS
UNTIL 8:00 P.M.

39