411 L 1 P 16;\) rrk PRIVATE COLLECTION GALLERY OUR HOLIDAY GIFT TO OUR CUSTOMERS 20% Off Your Gallery Purchase 6736-A Orchard Lake Road • West Bloomfield (313) 737-4050 Daily 11-5 • Sunday 12-3 CI.OSET COMPAp i .2004419 ./04 y) qualgoidea? We can A/pi Cali %dal/ /04 the qineAl aakin 2sedifited aKci Adialled Ciodeti. Cat4( Wfoiet avekt 'Sage 626-5520 610 Perfect Brews For Coffee Lovers ELIZABETH SCHEIBNER SPECIAL TO THE JEWISH NEWS y ou don't have to know beans about coffee to know that it has become a hot commodity. As a nation, we consume more coffee than any other country — approximately 2 billion pounds per year. But what's really stir- ring things up is the sale of spe- cialty coffees. According to the Specialty Coffee Association of America, retail sales of specialty coffees last year reached a record $3 billion, up from $900 million the previous year. Although coffee has always been the mainstay of American culture, it has taken on a new twist. Coffeehouses are quickly becoming the watering hole for today's generation, replacing bars and nightclubs as the place to meet and socialize. Despite the fact that coffee prices have risen, a cup ofjava is still one of the few remaining bargains. While the majority of Ameri- cans still prefer "regular coffee," more consumers are giving up their canned commercial brands and are insisting on gourmet cof- fees with exotic names like Ara- bian Mocha Java, Sumatra and Caffe Verona. Coffee drinkers who used to be content with mass-produced coffee are now purchasing whole-bean coffee and grinding their own. Gourmet coffees, which used to be available only at specialty stores and upscale restaurants, are now being offered at super- markets, retail chains, book- stores, movie theaters and even fast-food restaurants. Specialty coffees are literally brewing in every part of the country, from Seattle to Saginaw, Phoenix to Philadelphia. BEST BEANS There are basically two types of commercially grown coffee beans — arabica, which is grown primarily in South America, and robusta, which is cultivated mainly in East Africa. Like wine, each variety of coffee has its own regional flavor, which may vary from season to season. South American coffees are generally light- to medium- bodied and feature a clean, live- ly taste. They are used primari- ly in instants and institutional brands. East African coffees are richer and more full-bodied and are gen- erally used in gourmet coffees. Once coffee beans are culti- vated, they are dried and sorted, roasted and then cooled with air or water. Each step of the process is equally important and will af- fect the overall taste of the coffee. Flavorings such as vanilla, choco- late or macadamia nut are added during the roasting process. CAFFEINE CONUNDRUM While there are some people who enjoy coffee simply for its taste, there are others who rely on it for the "buzz" they get from the caffeine. Caffeine, as we all know, is a mild stimulant to the central nervous system that can increase alertness and motor abil- ity while reducing drowsiness and fatigue. In recent years, coffee has been blamed for a variety of ailments, including heart disease, high blood pressure, birth defects, di- gestive disorders, cancer of the bladder and uterus — even im- potence. So far, most of the stud- ies have been inconclusive. The general consensus among experts is that unless you're pregnant, moderate coffee consumption (up to three cups per day) poses no health problems. For those wanting to enjoy full- flavored coffee with lower caffeine content, it is probably best to avoid commercial blends that contain a high percentage of ro- busta. (Robusta beans contain twice as much caffeine as arabi- ca beans.) Despite what most people think, strong-tasting coffee does not always contain more caffeine than its lighter counterparts. Espresso, for example, actually contains less caffeine than a typ- ical cup of drip coffee. PERFECT BREW As any coffee connoisseur will tell you, buying quality coffee beans is only the first step in cre- ating a good cup of coffee. To ensure that your coffee is at its peak, Starbucks offers these suggestions: • For best results, coffee should be brewed, never boiled. Coffee is best when brewed between 195 F to 205 F. • Coffee can be kept warm over a burner for about 20 min- utes before the taste becomes bit- ter. A better solution is to use an air pot or vacuum server, which will keep coffee hotter longer. • Don't reuse grounds. What remains are the bitter compo- nents of the coffee. • Use bottled or filtered water when making coffee. Poor-quali-