1994 MODEL CLOSEOUT

Agencies Explore
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acts on Grants and The
Fundraising School are two

of the books that sit on the
shelf in Reuben Rotman's
office at Jewish Family Service.
Books like these may not make
for interesting reading, but they
are the types of publications that
help agencies like JFS, where Mr.
Rotman serves as the director of
community resource develop-
ment, locate programming and
operating dollars.
Grants and endowments al-
ways have been a viable source of
funding. But as budgets become
tighter and traditional donors can-
not be exclusively counted on,
more focus is being given to seek-
ing alternative sources of funding.
Two weeks ago, 50 represen-
tatives from 30 local Jewish
organizations and agencies par-
ticipated in a grant seeker's sem-
inar sponsored by the Jewish
Federation of Metropolitan De-
troit and the Jewish Communi-
ty Council. Organizers hoped the
seminar would provide basic in-
formation about foundations, en-
dowments and grants. In
addition, they want to create an
ongoing network and promote col-
laborative grant seeking within
these organizations.
"There was a unanimous feel-
ing among the participants that
this should not be a one-shot
deal," said David Gad-Harf, the
executive director of the JC-
Council. `There was an eagerness
to talk about collaborative grant
seeking which is what a lot of the
foundations are looking to fund.
I think the program also helped
strengthen our relationship with
these foundations."
A grant is money provided to
enable an organization to fund a
specified project or activity.
An endowment is invested, and
the interest used annually by the
recipient agency.
"Now, the major focus is on
generating more endowment
funds," said Joyce Keller, the ex-
ecutive director of Jewish Associ-
ation for Residential Care (JARC).
"Everyone is concerned because
there is more competition for on-
going dollars and endowments are
a more secure base for annual in-
come. Over the last few years, a
lot of new and important organi-
zations, like Yad Ezra and the
Michigan Jewish AIDS Coalition,
have come into the area of com-
peting for annual dollars."
With stagnate or declining
funding levels from sources like
the government, Federation and
the United Way — all of which
supply a variety of Jewish agen-

cies with a significant portion of
the budget — focus has shifted to-
ward a more concentrated effort
of looking for creative ways to
fund programs and agency oper-
ations.
The creation of new job titles
and positions has accompanied
this shifting focus to grants and
endowments. Several agencies
have hired new staff to seek out
these additional funding sources.
- Mr. Rotman began his JFS job
over a year ago. So did Melissa
Warnick, the special projects co-
ordinator at the Jewish Commu-
nity Center. Ms. Warnick's newly
created job consists of working
with endowment funds, talking
with prospective givers and writ-
ing requests to foundations.
The JCC, however, continues
to have its grant writing done by
each department head.
Almost a year ago, Ellen
Krivchenia took on her position
as director of special projects with
the Agency for Jewish Education.
Susan Hirsch, the newest "fund
seeker," began her job as the grant
writer for Jewish Vocational Ser-
vice several weeks ago.
In the past, various staff mem-
bers with each organization would
write their own grants.
"Centralizing our grant writ-
ing lets us go after more opportu-
nities and it allows us to be aware
and proactive in looking for new
funding sources," said Linda Rem-
ington, the director of public re-
lations with JVS.
While such stipends are a in-
tegral funding source, the process
of seeking, applying for and re-
ceiving such assistance can be
time consuming.
Before an application is even
made, researching the founda-
tions is often necessary. Questions
like, who has the organization giv-
en money to in the past and what
is its review process like, need to
be evaluated.
The application process can be
lengthy and involve a good deal
of reporting. Applicants are often
required to discuss at length why
the agency wants the grant,
where the money will go and how
its programs are staffed.
Despite the many steps in-
volved in applying for funding,
which may or may not be re-
ceived, grant seekers say it is
worth the effort.
"There are a lot of hidden ben-
efits which make it worthwhile,
like getting new constituents into
the agency for service and free-
ing Federation dollars for other
community needs," Mr. Rotman
said O

