man, who co-chaired Super Sunday with
Above left, Melissa Bernstein, Marion and Jason
head home after volunteering for Super Sunday.
Sharon Lipton.
Federation officials also hope the ab-
Above right, Hortense Falk:
breviated Campaign, which began this
Calling for a cause.
month and ends before Passover, will
raise $27 million, $1 million more than
Right, the Gorosh family enjoyed a
last year. They say a shorter Campaign
super family Sunday.
lends itself to a more effective Campaign
— one conserves volunteers' ener-
gies and allows for more precise budget- students from Akiva Hebrew Day School
ing at the end of the fiscal year in May.
and the B'nei Akiva youth group. Malya
This Super_ Sunday, 2,649 pledges and her friends know their school receives
rolled in.'On the whole, contributions did Campaign funds, so they, like HFLA's
not reflect increases. Last year's Super Mr. Klein, take Super Sunday super-se-
Sunday raised nearly $200,000 more, but riously.
Campaign Director Allan
"I know a lot of my
Gelfond says the new
friends wouldn't be able to
t('" - ii
structure of Campaign
go to Jewish schools if it
precludes a comparison.
weren't for the Allied Jew-
"We're counting the
ish Campaign," Malya
dollars differently," Mr.
says. "We feel that we
Gelfond says. "During
have to help our Jewish
past Super Sundays,
community to make it
—Jerry.Kaufman stronger. If we don't help
we've included some of
the major gifts, $10,000
our own people, no one
and up, that were report-
else will."
ed (but not necessarily acquired) on that
New Americans operat-
day. This year, the total only reflects mon- ed the phones. So did people from tem-
ey raised through Super Sunday solici- ples and synagogues. Several
tations."
representatives from the Orthodox com-
Sunday morning, chairpersons Kauf- munity also came out to volunteer, and
man and Lipton arrived at the Max M. rabbis from different denominations gave
Fisher Building before 9:30. Already, a speeches about the importance of
group of volunteers mingled at the doors tzedakah, charity.
awaiting their chance to kick off the day.
"It's important to involve everyone in
An enthusiastic group of young adults the Jewish community," Ms. Lipton says.
One group did not meet expectations,
from Metro Detroit Hillel cheered their
peers for successful solicitations. In the however. Mr. Kaufman reprimanded em-
evening, the Young Adult Division raised ployees of Federation's agencies. Only 50
$30,818 — a 29 percent increase over percent of agency workers who signed up
YAD's accomplishment last year.
to volunteer actually came to place calls.
Malya Singal, 14, was among several
"But on the whole," Mr. Kaufman says,
teen-agers who volunteered on behalf of "it was a super day." ❑

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