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16 CHESHVAN 5 7 5 5 / OCTOBER 2 1 , 1 9 9 4

Borman Hall Sold

Heartland Group to run facility as a skilled nursing home.

RUTH LITTMANN STAFF WRITER

North Carolina company
will purchase Borman
Hall in a move ending
the 11-month search for
new owners.
The Heartland Group,
based near Raleigh,
signed a purchase agree-
ment Oct. 10 with the
Jewish Home for Aged,
which runs Borman
Hall, and the United
Jewish Foundation, which owns the prop-
erty.
"This is exactly what we set out to do,"
said Jewish Federation President David
Page. "It is the final piece in the puzzle."
Federation and the United Jewish
Foundation have overseen operations and
finances for the Detroit facility, which in
recent years had become a "substantial
drain on the community," Mr. Page said.
Parties involved in the transaction
would not discuss the purchasing price.
During the past 5 1/2 years, the com-
munity has provided more than $15 mil-
lion to JHA. Much of the total has gone to
help Borman Hall upgrade after three
failed state health inspections.
"Hopefully, in the long term, (selling
Borman) will help the Jewish communi-
ty free up resources for other options," said
Robert Naftaly, JHA president. "There's
a whole continuum of care that we are
looking at."
The Heartland Group, which has owned
nursing homes on the East Coast for 15
years, will run Borman Hall as a long-term

care center with 147 beds. Current
Borman Hall residents will be invited to
stay, although the institution will not be
operated as a Jewish home.
The majority of Borman residents are
due to transfer to a new Jewish nursing
home, Menorah House, in Southfield be-
fore the end of the year.
Dr. Nick Mooney, executive vice presi-
dent of the Heartland Group, says his com-
pany conducted demographic surveys
before making its decision to buy.
"Borman Hall is a nice facility and we
thought we could cater to the communi-
ty," Dr. Mooney said. "We felt the gener-
al community needed to be served in that
area."
Borman's location on Seven Mile in the
City of Detroit was inconvenient for the
Jewish community, which has moved out
to the northeast suburbs in recent decades,
Federation officials contend.
"I think the biggest consideration was
location," Mr. Naftaly said. "People like
having their family members nearby. The
majority of the Jewish community doesn't
live close by Borman Hall anymore."
There is as yet no decision to change the
name of the institution.
Mark Davidoff, Federation's chief fi-
nancial officer, calculates Borman's "book
value" at $1.8 million (original cost less
depreciation). Michael Maddin, the new
president of the United Jewish
Foundation, describes the final purchas-
ing price as "fair for both buyer and sell-
er."
BORMAN HALL page 8

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Page 46

Contents on page 3

Portrait of Jewish Detroit begins on Sunday morning.

PHIL JACOBS EDITOR

S

unday through Friday will at the Maple-Drake Editor Phil Jacobs
Jewish Community and marketing
go by with a flash.
director Andrew
Or without one. Depends Center.
To help involve as Buerger surrounded
on the lighting.
by about 1,000
From sunrise, Oct. 23, un- many community Perry cameras
til Shabbat, Oct. 28, Detroit's Jewish members as possi- donated exclusively
community will be asked to look at it- ble, Perry Drugs has for "Six Days In
self through a camera lens. "Six Days donated disposable October."
In October," a portrait of Detroit cameras which have
Jewish life sponsored by The Jewish been distributed to area day schools
News and Perry Drug Stores, will give and synagogue schools.
"We've had a tremendous response
the community an opportunity to cap-
to this project," said Arthur Horwitz,
ture special moments of Jewish life.
Many of the photos will be displayed Jewish News associate publisher.
in a special keepsake supplement to 'We're excited about seeing members
be published later this year. These of our community snapping away this
same photographs will be featured at week, and we're equally excited about
the Janice Charach Epstein Gallery SIX DAYS page 8

PHOTO BY GLENN TRIEST

olpe - Engler