TIMES page 1

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In addition to the $26 million
each year, Detroiters averaged
an additional $6 million annual-
ly for Operation Exodus, which
helps Israel to resettle Soviet and
Ethiopian Jews.
Now that the Operation
Exodus campaign has ended, will
that mean $6 million more for the
Allied Jewish Campaign? Allan
Gelfond doesn't think so.
Campaign director for the
Jewish Federation, Mr. Gelfond
believes an additional $1 million
is more realistic.
"People are giving as much or

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change in approach and empha-
sis.
The Campaign will open with-
out an official opening event. In
the past, many of the largest
donors made their pledges
months in advance of that event.
This year, all levels of contribu-
tors will be solicited simultane-
ously and the Campaign will be
shortened from 12-18 months
(fall 1994 - December 1995) to
eight months (fall 1994 to April
1995).
"That doesn't mean that peo-
ple can't wait until December

Donors

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more as they did before," said 1995 to pay their 1995 pledge if
Mr. Gelfond, "but now there they want to." Mr. Gelfond said.
are other causes. They are Having Days of Decision in April
giving more money, but the per- — the closing Campaign
centage to Jewish causes has phonathon — shortens the
Campaign, allows the process of
changed."
Federation has modified the allocating the funds to be more
Campaign this year and has in- effective, and allows stnff and vol-
stituted a number of "education- unteers to solicit new contribu-
al" programs to keep Detroit Jews tors after the Campaign is over,
tuned in to what the organized Mr. Gelfond said.
Irwin Alterman sees addition-
Jewish community, its agencies
and the Allied Jewish Campaign al benefits: greater enthusiasm,
better results and an infusion of
are all about.
Having Super Sunday in new volunteers at all levels.
Mr. Alterman, a member of
October reflects the Campaign
changes. Super Sunday has tra- Federation's executive commit-
ditionally been in December or tee and the planning and alloca-
January. The October date and tions steering committee, says the
doing away with many of the tra- new format "gets active people to-
ditional Campaign professional gether to get the job done."
and trades divisions signals a TIMES page 10

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