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TIMES page 8

Ending the old system of pro-
fessional and trades divisions re-
flects changes in society. There
are fewer volunteers and less col-
legiality today, Mr. Alterman
said. Individuals do not socialize
as society once did with just per-
sons in the same profession or
trade.
For the Campaign, the
changes are expected to allow
more face-to-face solicitation by
two-person teams of volunteers.
Also, Mr. Alterman said, "In re-
cent years Federation has rec-
ognized that it has to integrate
more with synagogues and other
Jewish organizations.
"There has to be more in-
volvement of these groups with
the Campaign. There has to be
more of a sense that we're in this
together. Even their own con-
tributors give to more than one
cause. All of this is healthy, and
creates a new mixture."
Mr. Alterman believes the
changes will allow the Campaign
to concentrate more on the mid-
dle tier of contributors, below
$7,000, and expand Federation's
lay leadership pool.
"By restructuring and adding
more chairs," he said, "we have
also opened up leadership posi-
tions. By custom, the Campaign
general chairmen have been
peers of the major givers. Now we
can take advantage of more lead-
ers at the highest levels and mid-
level givers can have a major
impact."
But the major effort of
Federation — and by extension,
the Allied Jewish Campaign —
is to educate the Jewish public
about what it does and what it
funds. Many of the changes re-
flect that need.
"In a face-to-face solicitation,
we can get across that long, com-
plicated message that can't be
done in a phonathon," said Allan
Gelfond. And he quotes longtime
volunteer Norman Katz: "We're
not just raising dollars, we're rais-
ing Jews."
Said Mr. Gelfond, "When a

family uses Camp Maas or the
Jewish Center, they don't make
the connection to the Allied
Jewish Campaign. In 1940, no-
body had to educate Jewish peo-
ple about what's going on in
Israel. In 1994, it's a much more
complex case."
The change in the Jewish com-
munity includes a greater pro-
portion of young people not
identifying with Israel, a differ-
ent type of entrepreneur ("not
industrialists, but doctors

The changes
reflect changes
in society and
the Jewish
community.

and professors"), and a high cost
of Jewish life (synagogue, day
school and college), Mr. Gelfond
said.
To reach out to more people
and explain the Jewish commu-
nal message, Federation has be-
gun a number of community
outreach and involvement pro-
grams. They range from bar hop-
ping with Federation's Young
Adult Division to more missions
to Israel.
'We can't talk to a 35-year-old
today the way we did 25 years
ago," Mr. Gelfond said. 'Today we
*need to use focus groups and we
need to change our style of ad-
vertising."
Is there a finite monetary goal
for Federation or an end to the
list of Jewish communal needs?
With decreasing allocations from
United Way locally, the empha-
sis in Detroit on bettering Jewish
education for youngsters and
adults, addressing the needs of
Jewish senior citizens, not to
mention Israel, Mr. Gelfond does
not think so.
"We could use zillions," he
said. ❑

Paying That Pledge:
Detroit Vs. Chicago

N

Persuasion or the court room.

of paying a pledge is seri-
ous business, but not as se-
rious as in Chicago.
Jewish Federation of
Metropolitan Detroit officials fac-
tor in 5 percent ($1.3 million) for
uncollected pledges to the Allied
Jewish Campaign. The Federa-
tion "tries to work with people"
who renege, said Allan Gelfond.
The Jewish United Fund of
Chicago (JUF) took matters one
step further last summer when

it filed suit against the estate of
a longtime contributor.
Sol Goldstein, a Holocaust sur-
vivor and Skokie businessman,
had donated more than $1.6 mil-
lion to JUF during his lifetime.
But when he died in 1992, he left
$660,000 in uncollected pledges.
JUF sued his heirs and his $5
million estate, and won in Cook
County Circuit Court. Mr.
Goldstein's family is appealing
the verdict. ❑