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That's the conclusion of a front-page article in the Wall Street Journal — "American Jews Grapple With An Identity Crisis As Peril to Israel Ebbs." The storks subhead: 'They Used to Rally Together To Protect Holy Land: What Unites Them Now? Soup Kitchens and `Seinfeld."' The reporter, Amy Dockser Marcus, states that the peace process "has divided the Israeli and American Jewish communi- ties in a way neither anticipated: by making them realize that, once Israel's survival is assured, the two sides will no longer share a common agenda. "Certainly, there will always be a special bond between the two and, if Israel is threatened, there is no doubt that U.S. Jews will rally again. But for now, American Jewish leaders are casting about for a new way for the U.S. Jewish community to define itself, apart from Israel. Some are focusing on involve- ment in social causes at home, like inner-city poverty. Others are trying to forge a new Jewish identity with a more American flavor, revising Hebrew school classes to emphasize American Jews in U.S. history, rather than Israeli history." Concurrent with this re- assessment of Israeli-U.S. Jew- The Rebbe's X-Rated Kin ~ CUSTOM SCREEN PRINTING ADVERTISING SPECIALTIES ILLUSTRATION & EMBROIDERY LU T- Shirts • Boxer Shorts • Sweats • Caps • Mugs • Water Bottles • Elc,. • CONE VISIT US IN OUR NEW SHOWROOM AT: L_LJ TRAVEL CORPORATION For further information, Contact Your Travel Agent 25620 ORCHARD LAKE FARMINGTON HILLS, MI CALL LESLEY 810 477-TEES rm:h•Tca] — CC I- LL! LU 60 s something sacred to Penthouse publisher Bob Guccione after all? According to Esquire, Mr. Guccione's magazine re- cently scrapped a photo spread that was even "too controversial" for the man who seeks controversy: "Yoilng relatives" of the late Rabbi Menachem Schneer- son, the Lubavitch chasidic rebbe whom many followers claimed was the messiah, had posed for the magazine. Esquire reported that "when members of the com- munity found out about the spread, they threatened to picket Penthouse's offices and I 1 .) HAMILTON MILLER HUDSON & FAYNE ish relations has been a slippage in Israeli-oriented fund-raising. Contributions to the United Jew- ish Appeal, for instance, in 1993 totaled $782 million — down 25 percent from its 1990 high. Of that amount, only 40 percent was sent to Israel, down from 50 per- cent during the mid-1980s. Even more alarming for the fu- ture is Ms. Marcus' conclusion that "the youngest generation of Jews seems to share a particular malaise toward Israel. Only 5,000 American Jewish teen- agers visited Israel last year, down from 12,000 annually be- fore the start of the Palestinian intifada in 1987." This disengagement from Is- rael extends into college campus- es. The Journal reported that when Rabbi Alan Letofsky, exec- utive director of the Cleveland Hil- lel Foundation based at Case Western Reserve University, first began working with college stu- dents in 1972, "they were pas- sionate about Israel. The massacre of Israeli athletes at the Munich Olympics that year, and the Arab-Israeli war the follow- ing year, brought waves of stu- dents to Hillel eager to organize rallies and raise money for Israel. Now he tries to entice students by sponsoring an evening watching the television sitcom Seinfeld.' "I used to be able to guarantee that 40 students at least would show up if I brought an Israeli speaker, no matter who it was," the rabbi told the Journal. "If I have an Israeli speaker today, I can't guarantee anyone will show up." Advertising in The Jewish News Gets Results Place Your Ad Today, Call 354-6060 Rabbi Schneerson: Pictures were shelved.