"Great Rate"

New In Novi

Gorman's opens a prototype furniture store.

STEVE STEIN STAFF WRITER

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image and design firm Cato Gobe
in conjunction with furniture
manufacturer Drexel Heritage.
Many store features were
based on a six-month nationwide
consumer survey of furniture
shoppers undertaken by Cato
Gobe.
Some of the furniture being
sold was created by Drexel Her-
itage in response to the survey.
The 50,000-square-
foot store (which is
three times the size of
Pk,se.
any other Gorman's lo-
cation) features mov-
able walls, oversized
'IOuching and
fabric
and wood sam-
squeezillg
ples and floor-to-ceiling
and turning
graphics. One highlight
is the Great Wall of
topsy-turvy
Chairs.
would be a
Furniture is placed
good idea too,
in groups to reflect con-
sumers' growing eclec-
• And it there's
tic tastes and close
inspection of the prod-
a. style you'd
ucts is encouraged.
like, but just
Customers can enjoy
fresh-baked cookies
and coffee from a mini-
kitchen while they are
checking out fabric and
wood samples at near-
by work tables.
Upholstered chairs
range in price from
$399 to $1,499, sofas
from $799 to $2,500,
dining room tables
from $799 to $3,000
and entertainment
centers from $2,000 to
The writing is on the wall. And the chair and the floor. $6,000. [T]

orman's president Bernie
Moray's sixth furniture
store is unlike any other in
his organization ... or in the
country, for that matter.
Located in the former Dobbs
Furniture store at the southeast
corner of Twelve Mile and Novi
Road in Novi, the newest Gor-
man's is a prototype store de-
signed by international store

Oakland
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Farmington Hills
31731 Northwestern Hwy. • (810) 855-0550
33505 West 14 Mile Road • (810) 661-1703

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