We wish our family and friends a very healthy, happy and prosperous New Year. She continued, however, on a completely different tack. Hav- ing said the above, she admitted that she was sick and tired of be- ing confronted with pictures of slender models, tempting her to buy bathing sAits and other prod- ucts in the delusion that she, too, can look like the pictures. It appears, hit writes, that the advertising copy writers believe that associating any product with pictures of semi-naked women will somehow stimulate sales. The new ban should now prove conclusively, she said, that the absence of sex themes from the billboards will not result in di- minished sales. In fact there is no evidence whatever that the kind of advertising so popular to- day has any effect at all on sales. These are not the themes which induce people to buy. Want to in- crease sales? She has her own sage advice. Just put up a notice regarding that the product, what- ever it is, together with a banner . announcing that a 50 percent dis- count is in effect—and watch the sales mount! We ought to be grateful to the haredim for cleaning up the ad- vertising atmosphere, she con- cludes—and that's a kind of freedom, too. Spokesmen for billboard com- panies stated clearly that moral- BILL 'N GERRY WARREN SCOTTSDALE, ARIZONA FLORENCE AND ARNOLD MICHLIN We wish our family and friends a very healthy, happy and prosperous New Year. We wish our family and friends a very healthy, happy and prosperous New Year. EVA AND JACK WIMMER SAM AND MICKIE ORECHKIN We wish our family and friends a very healthy, happy and prosperous New Year. We wish our family and friends a very healthy, happy and prosperous New Year. LILLY AND MICHAEL WEISS A Very Happy and Healthy New Year to All Our Friends and Family. ALEXANDER AND GABRIELLA KARP AND FAMILY THE MARGOLIS FAMILY BERNIE, MARLENE, STEVE, JEREMY BRUCE, LYNN, JAIME, JAKE AND JESSIE We wish our family and friends a very healthy, happy and prosperous New Year. ELAINE, BARRY, BENNY, ERIN AND DANA MARGOLIS May The New Year Bring Health, Joy, Prosperity And Everything Good In Life. JUDGE SUSAN MOISEEV A Very Happy And Healthy New Year To All My Friends And Their Families. NORMAN HENDRY We ought to be grateful. ity had nothing to do with their adoption of the new policy. Their job is to serve the market, not to fight it. There is, indeed, a law against public pornography. The Orthodox could have made the matter a legal one by going to the courts, and launching in all-out assault against the extremes to which some advertising has gone. It could make a convincing case showing that pictures of women in sensual poses had nothing to do with the qualities of an auto- mobile which was being offered for sale, but was merely pander- ing to the erotic. Court battles revolving around definitions of pornography could have dragged on for years, but this would not have meant that sales would go up, perhaps to the contrary. The Orthodox chose the more direct and immediate path. If we don't like the way you advertise, we have the right and the free- dom not to buy your products— and we won't. The billboards are being cleaned up. Commercial peace has been restored, at least for the time being. But the secular ele- ments in the country are licking their wounds, determined to renew the struggle against the new and unlikely coalition which now faces them—the Orthodox allied with the feminists who are ntent on preserving the dignity of womanhood. We wish our family and friends a very healthy, happy and prosperous New Year. A Very Happy and Healthy New Year to All Our Friends and Family. GAYLE, ARNIE, RICHARD AND JACLYN GOODMAN May the New Year Bring To All Our Friends and Family — Health, Joy, Prosperity and Everything Good in Life. JAMIE, CAROL AND LINDSEY COHAN A Very Happy and Healthy New Year to All Our Friends and Family. ELEANOR AND LOU HEYMAN May the coming year be filled with health and happiness and prosperity for all our family and friends. DR..AND MRS. WILLIAM M. STOLER DR. RICHARD K. STOLER DR. AND MRS. RON RASANSKY DR. AND MRS. ANDY COLMAN 0) 0) I - C \I CC w 03 w 0_ LU (1) 93