"My family learned
about the

Heatherwood
life-style...
and now I'm living it!"

.4,

Dreg

HOT SHOTS page 37

SHOES

man has retired. For the past 22
years, Mrs. Pearlman has served
Sinai Hospital's department of
radiation oncology under the di-
rection of Dr. Harold Perry, the
former chairman of that depart-
ment. Mrs. Pearlman put in eight
hours a day, five days a week,
maintaining department statis-
tics, assisting physicians and act-
ing as a patient advocate.

Southfield Store Only

Going Out
of Business

20 % to 70 % 0

reg price

AND TOUR SOUTHFIELD'S
FINEST RETIREMENT
COMMUNITY

(810) 350-1777

the Ilek

.

1-6ATHERWOOD

22800 Civic Center Drive

Studio, 1 & 2 bedroom rental apartments
with services and amenities
to help you enjoy your retirement

.

Everything

Complete Inventory Liquidation
Fixtures For Sale!

Thank you for your past patronage

Greg

SHOES

EVERGREEN PLAZA
12 Mile at Evergreen
Southfield 559 - 3580

All Sales Final. Previous Sales Excluded

Have You Heard?

by Felix Cruz

Hearing Aid Specialist

HEARING AND ADVANCING AGE

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38

Friday, Aug. 26
Saturday, Aug. 27
Sunday, Aug. 28
12-4 pm

It is estimated that 60 percent of those
over the age of 65 and nearly 90 percent
of individuals beyond the age of 80 experi-
ence hearing impairment to some extent.
Most commonly, this type of age-related
hearing loss is linked to a sensori-neural dis-
order, known as presbycusis or nerve hear-
ing loss. In such cases, the tiny hair cells
that line the inner ear (cochlea) begin their
nearly inevitable deterioration due to aging.
As a result, those affected by this kind of
hearing loss may be increasingly unable to
decipher some specific details in the sounds
they hear. For example, it may be difficult to
distinguish between the high frequency
sounds of such consonants as "S," "T," "F."
When this happens, it is an indication that
age-related hearing impairment may be a
problem.

As you get older, it is important to get
your hearing checked regularly. If you do
have a hearing problem, CRUZ HEARING
AID SERVICE can help you. We are dedi-
cated to improving and restoring the qual-
ity of life for individuals with hearing
impairments. Our number one priority is
commitment to your needs. This is why we
offer such services as semiannual cleaning
of your hearing aids. We are conveniently
located at 18899 W.12 Mile Rd., in Lathrup
Village (424-8450). We would like to wish
all of our friends and readers a safe and
happy Labor Day!

P.S. The hair cells of the inner ear may
also be damaged by high fever, prolonged
exposure to noise, or Meniere's disease.

Paid In'

brought to you as a public service by Felix Cruz

Dr. Jeffrey Sage has joined the
staff of Dr. Jeffrey Nestor, an
ophthalmologist in Livonia. Dr.
Sage received his undergraduate
degree from the University of
Michigan. He received his med-
ical degree from Michigan State
University-College of Osteopathic
Medicine and completed his oph-
thalmology residency through
Michigan State University and
Botsford General Hospital. El

Bacteria Counter
Wins Ministry Prize

A device that detects bacteria
that have survived pasteuriza-
tion in milk — developed by
Russian immigrants at the Kiry-
at Weizmann Incubator for Tech-
nological Entrepreneurship —
has won a Ministry of Industry
and Trade prize for novel tech-
nological products. The new ap-
paratus was displayed in the
Knesset lobby, as part of a review
by Minister Micha Harish of his
ministry's activities over the past
year.
It is only one of many new
processes and devices to emerge
from the Incubator in Nes Ziona,
launched nearly three years ago
on the initiative of the Weizmann
Institute in collaboration with
Africa-Israel Investments Ltd.,
and with the recent participation
of the I.D.B. Development Cor-
poration. The Incubator is fund-
ed by the Israel Ministry of
Industry and Trade.
The prize was awarded to a
company created by two broth-
ers who immigrated from the for-
mer Soviet Union four years ago,
Drs. Roman and Simon Feldberg.
Dr. Feldberg is the general man-
ager, and Dr. Feldberg is the
chief scientist of Sirotech, one of
the companies set up two years
ago.
Although pasteurization kills
most bacteria, some manage to
survive and to affect milk. Until
now, the detection of these bac-
teria has taken 48 hours, by
which time the milk is already
on the shelf Thanks to Sirotech's
new Rapid Bacteria Counter,
however, they can now be de-
tected within seconds.
The Counter records the elec-
trical impedance of milk, which
is influenced by the presence of
bacteria. It is sensitive enough to
count bacteria in milk within a
carton, thereby determining
whether or not it is spoiled. 0