ANIMAL HOUSE page 46

Think BI

Zoos and museums in other
cities also are being approached
to add to the production team's
resources.
`The wonderful part about an-
imals is that their hemlines nev-
er change and their lapels never
get wide and narrow," Ms. Marx
said about the advantages of pro-
ducing the 10-minute videos.
"This footage will be good 20
years from now."
Among the frustrations in
preparing the videos is getting
the zoo animals to do what the
production team wants. For ex-
ample, when Ms. Marx's people
were about to shoot a closeup of
a lion's face, he put his head down
and went to sleep.
The horses were more accom-
modating.
"They were just standing still.
We wanted to shoot them gal-
loping, so we started clapping and
yelling and making animal nois-
es. We got them going," Ms. Marx
recalled. "It was great. We felt we
were actually directing animals."
The easiest video to do has
been the history of the zoo, which,

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was established by Detroiters
who adopted animals from a trav-
eling circus that went broke in
the Motor City.
The toughest video to prepare
is about animals in folklore, lit-
erature and pop culture because
the film segments the team
would like to use are beyond their
budget.
Currently, Ms. Marx is looking
for Michigan celebrities to pro-
vide off-camera narration.
It is hoped that repeat visitors
will see one or two of the videos
each time they come to the zoo
and that eventually the videos
will be available to schools before
they send classes to experience
the wildlife in person.
Ms. Dewolf believes the most
important lesson she has learned
about the zoo since working on
the scripts has to do with the way
she focuses her attention each
time she visits.
"The key to a successful day at
the zoo is not how many animals
you see, but how many natural
behaviors you've been able to ob-
serve," she said. 0

BOB MORIAN
313 336-9200
1400.36

willingly locked in to illiquid in-
vestments.
No one has explained how this
problem would be avoided in Is-
rael, where many firms will prob-
ably be even smaller than those
on the USM, and where floats
could be really tiny.
"Caveat emptor," said an in-
ternational expert on stock mar-
kets familiar with the Israeli
market.
"No one is putting a gun to any-
one's head to invest," the expert
said when challenged with issues
of liquidity and measures need-
ed to protect investors. "I don't
like artificial rules being imposed
on what should be a free market;
they are the function of a poor le-
gal system."
While the expert agreed that,
if the TASE functioned properly,
there probably would be little
need for a second exchange, he
doubted that would ever come
about.
"Competition can only be a
good thing," he added.
His support for a second
bourse, though, was not without
reservations. One key issue, he
said, was the quality of due dili-
gence investment bankers would
be forced to carry out before bring-
ing a company to market. The
smaller the company, the higher
the risk and the more necessary
the due diligence.
He also was critical of the ob-
session with the location of the
bourse — the trend is towards

computerized trading, he said, so
a whole new set-up seems un-
necessary.
Shalom Singer, a partner in
the Singer Barnea Investment
House and a former director-gen-
eral of the Finance Ministry, took
the view that a second exchange
is premature and no substitute
for improving the existing one.
"In principle, another sophis-
ticated and efficient stock ex-
change will contribute to the
business sector and the economy.
But it is difficult to seriously con-
sider a second stock exchange
while the current exchange is not
operating properly," he said.
"The problems that have
reached the courts include crite-
ria in listing securities for trad-
ing and the definition of market
makers. In principle, if the exist-
ing stock exchange works well, I
am in favor of a second exchange
and even a third."
If the second exchange be-
comes the place where genuine-
ly promising high-tech companies
choose to raise capital, rather
than on NASDAQ or from in-
creasingly costly venture capital,
it may become a resounding suc-
cess.
However, if regulators prove
unable to police shady dealings,
the market could easily become a
haven for questionable companies
and disreputable characters.
Israel's often over-enthusias-
tic investors will have to learn to
tell the difference. 0

