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Lease or Buy - New or Used PAUL MILGRIM Gratiot at 8 Mile lb WOOD MOTORS (313) 245-0619 or 372-2600 APPROACH page 50 Three months ago, the top management of General Motors took a look at several proposed in- vestment sites. In June, a dele- gation representing heavy-hitters from several organizations — in- cluding the KKR financial advi- sory firm, Salomon Bros., and Washington attorney Vernon Jor- dan — toured the country on a trip organized by Wall Street con- sultant Jim Wolfensohn. The chairman of Westinghouse visited the following week; Bax- ter International was nosing around in mid-July; American Home Products has scheduled a visit in the near future; and Pfiz- er pharmaceuticals may send a delegation in October. The mayor of Boston led a trade delegation to Israel on Aug. 4, and the governor of Minnesota will return in November with many of the same business lead- ers who accompanied him on an exploratory visit in December. One of those visiting again will be Cargil, a Minnesota-based agri- cultural trading company which is already involved in several R&D projects in Israel and is con- sidering establishing its own R&D center. Although Israel is a tradition- al favorite for high-tech industries looking for foreign investment, Mr. Meyuhas is actively trying to encourage a wider diversity of business investment, particular- ly in the food and agricultural fields. He points out that the Arab countries import more than $20 billion a year in food products, be- tween 60 and 80 percent of their total consumption. With the advent of a regional Middle Eastern economic enti- ty, Mr. Meyuhas believes this will present foreign companies with a huge, virtually untapped con- sumer market. "This kind of activity could nev- er have happened before (the peace process)," Meyuhas states, adding that few of these major companies are making any firm commitments until they see real results from the peace negotia- tions. "All of them are checking it out. They're waiting to see what will develop politically, but they al- ready see the potential," he says. An initial flurry of foreign busi- ness interest that followed the Sept. 13 signing of the Declara- tion of Principles tapered off at the beginning of 1994, and de- clined further after the Hebron massacre in February. Mr. Meyuhas says that from September through early spring, calls to his offices from interest- ed American companies had dou- bled. "Since Hebron, interest has sta- bilized somewhat, but it's still there. Even though it was the ac- tion of one lunatic, it had an ef- fect that cannot be denied. But the overall process of moving for- ward is irreversible, and is con- tinuing to develop more rapidly than we all anticipated," he says. Early this year, Mr. Meyuhas was asked to be the economic li- aison for Builders for Peace, a con- sortium of American Jewish and Arab business leaders seeking to invest in joint ventures in Israel and in the territories. "Our old image still lingers in the minds of American business leaders." — As a government representa- tive, Mr. Meyuhas is constrained from actually working with for- eign companies that wish to in- vest in territories that will fall within the Palestinian au- tonomous zones. "In a way, we encourage it, be- cause it's in our interest that these regions develop economi- cally," he says. "But we cannot be formally involved. This must be done by the Palestinian Nation- al Authority." How does this former CEO en- joy his first foray into the gov- ernment sector? Well, he says with a smile, he won't make a ca- reer out of it. "I was ready to contribute what I could, because this is a real per- sonal mission for me, but prob- ably return to my business when I finish here (in 1995)," he says. The practice of government en- couraging business leaders to en- ter public service temporarily and add their expertise is one that should be encouraged, he says. "If Israeli businessmen and women would be willing to serve abroad for a year or two or three, it would be a very important thing for the country," he says. "This is done much more in the United States, where the presi- dent calls upon business leaders for their expertise. We should do more of it, too." ❑ KUDOS Find It All In The Jewish News Classifieds Call 354-5959 G fora Meyuhas Do you have an item for "Kudos?"' Please send it to Steve Stein at The Jewish News, 27676 Franklin, Southfield, MI 48034. A picture would be appreciated. It can be color or black- and-white, but it must be in focus. 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