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Federation Restructures
Allied Jewish Campaign
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"It's like a football season," said
n an effort to boost the Allied
Jewish Campaign beyond a Federation Campaign Director
three-year plateau of about Allan Gelfond. "There's a high-
$26 million, leaders of the Jew- energy zone, then it tends to
ish Federation of Metropolitan drag."
The community's 1995 Cam-
Detroit have restructured the an-
nual fund-raiser.
paign will begin Oct. 23 with Su-
The Campaign — which for- per Sunday. Previously, this
merly began in September and kick-off was held in January. The
lasted until June —
will be shortened to
eight months, start-
ing this fall. Instead
of first targeting big
givers, Federation
staff and volunteers
will start the Cam-
paign by appealing
to the community at
large.
Federation also
aims to revamp the
solicitation process
by promoting more
face-to-face contact
between givers and
volunteers asking
for pledges. The tra-
dition of soliciting
contributors ac-
cording to their pro-
fessions and trades
will give way to a
new approach, as
well.
Robert Slatkin,
former president of
the Jewish Community Center, Above: Robert Slatkin
is co-chairing the upcoming Cam-
paign and believes the time is
right for changes.
Right: Kenneth A.
"It's going to be a faster Cam-
Eisenberg
paign, but we want to improve
the quality," he said. "I
think the Campaign struc-
ture we knew so well
served us well, but, espe-
cially in the areas of pro-
fessions and trades, it was
getting a little stale and it
was lasting too long. Many
of us suffered from
burnout after the long
Campaigns.
"These are among the
reasons, but certainly not
t411. 1141
the only reasons, why our
Campaign dollars have
Campaign will end
been rather flat," he said.
Co-chairing the '95 Campaign with Days of Deci-
along with Mr. Slatkin are Ken- sion, April 2-6, a
neth Eisenberg and '94 co-chairs week before
Norman Katz and Florine Mark Passover and near-
ly two months be-
Ross.
Federation leaders say that fore last year's final plug for
other Jewish communities — in- pledges.
Although fund-raising will
cluding Cleveland and Baltimore
— have shortened their Cam- start in 1994, contributors still
paigns with success. Briefer fund- will have more than a year to
raisers, they say, allow for more make payments on their 1995
efficient use of resources, includ- pledges. But Federation officials
hope that a shorter, more intense
ing volunteer enthusiasm.
fund-raiser will encourage peo-
ple to pledge during the actual
Campaign, rather than waiting
until the end of the year.
"If we have all the pledges be-
fore the closing, we can budget
more effectively," Mr. Gelfond
said.
Federation Shabbat — during
which congregations alert their
members to purposes for the on-
going Campaign — will take
place
Oct. 14 and 15, three months
earlier than usual.
As the time schedule changes,
so will fund-raising tactics. Fed-
eration staff and leadership are
setting up teams of volunteers,
specifically trained to work on
face-to-face solicitations. The tra-
ditional phonathons will contin-
ue, but Federation officials hope
to augment the process with a to-
tal of 1,000 in-person requests for
pledges.
"There is no better way to gen-
erate (contributions) than to sit
in someone's office or home — or
over breakfast — to discuss what
he or she can give this year," Mr.
Slatkin said. "Years ago, when
we were a smaller community
and perhaps less spread out, it
tl
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was more face-to-face. It was al-
ways the more effective way."
Leaders hope people will
use the one-on-one encounters
as a candid forum for learning,
as well as airing ideas and con-
cerns about the Jewish commu-
nity. ❑