Close Op LAST CHANCE page 57 was a wheeler-dealer. They're still talking about him in New York. He had all the contacts in the business and everyone trusted him. "I first met Harry almost im- mediately after I came to De- troit," Mr. Daly recalled. "I was a no-name, but he took me un- der his wing. I was a clothes horse, and he understood that. That's how our association be- gan. "I enjoyed working with Har- ry, Ben and all the people at Get the best prices of the year on the largest selection of patio furniture in the area! was the main man, an innova- tor and motivator," said Mr. Si- mons, who helped Mr. Kosins obtain celebrity endorsements from Detroit sports figures like Mr. Daly, ex-Detroit Red Wings coach Jacques Demers, former Detroit Lions coach Monte Clark, ex-Lions Bubba Baker and Billy Sims and Tigers stars Lou Whitaker and Alan Tram- mell. "Harry knew his merchan- dise and he knew timing," Mr. Simons said. "We met every Hundreds of Umbrellas in Stock from only $79.95 Completely Casual for Over 49 Years! Harry (left) and Ben Kosins at the ground-breaking ceremony for the Kosins Big & Tall In Lathrup Village. NOVI - 348-0090-48700 Grand River LIVONIA - 522-9200-29500 W. 6 Mile Road BIRMINGHAM - 644-1919-690 S. Woodward Please call for store hours. co WE COME TO YOU ... MOBILE AUTO GLASS & GLAZINGB SERVICE • 50 MILE RADIUS INSURANCE REPLACEMENT SERVICE 03 m (1) TIRES & ACCESSORIES GLASS & AUTO TRIM CUSTOM WALL MIRRORS • 5 r OVER 74 YEARS OF SERVICE ESTABLISHED 1920 INSURANCE REPLACEMENT SERVICE • FAST SERVICE • QUALITY • PRICE GOOD YEAR T-METRIC EY! 40,000 0 w z • >- CC w w )— 0) TH E D ET RO I T J EW IS H N E WS • Michelin • Goodyear • General • Uniroyal , • Firestone We Will Meet or Beat your Best Price on aj s rBrands! with coupon only expires 8/15/94 1 0 Ct. 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They were like a mini-family for me." Retail expert Fred Marx, president of Marx Layne Co. marketing and public relations in Farmington Hills, points to increased competition, the trend toward more casual men's at- tire and Harry Kosins' death as the reasons for Kosins Clothes' hard times. "When Harry died, the busi- ness lost its sense of distinc- tiveness," Mr. Marx said. "Harry did a lot of hard-hitting promotions and he created a feeling of action that made the business more original than conventional. Harry had lint in his bloodstream, no doubt about that." Steven Simons knew Harry Kosins well. Mr. Simons, pres- ident of Group SAA Limited in Farmington Hills, handled Kosins Clothes' catalogue, di- rect mail and print advertising for 14 years (1977-91) before he was taken off the account a few months after Harry Kosins' death. "When Harry went into the ground, he took the motivation, aggressiveness and creativity of the business with him. He Monday morning, and a lot of times we decided then what we were going to promote in our Thursday and Friday adver- tisements. We were able to work quickly." Mr. Simons said the imple- mentation of the Joint Operat- ing Agreement (JOA) between the Detroit News and Detroit Free Press in 1989 impacted Kosins Clothes' advertising strategy. "At one time, we could get a remnant (space available) full- page ad for $4,000. When the JOA went into effect, the price climbed to $20,000," Mr. Si- mons said. Mike Bernacchi, professor of marketing at the University of Detroit Mercy, said a positive image and presence are keys to success in the over-crowded world of retail. As examples, he pointed to giants Wal-Mart and Kmart. "(The late) Sam Walton's business philosophy continues to speak volumes for Wal-Mart. Meanwhile, part of Kmart's problem is it hasn't decided what it wants to be when it grows up, and the public per- ceives this," Mr. Bernacchi said.