YOUR CAR IN ISRAEL INI ELDAN171 RENT-A-CAR 2.77-177.71U,7' FROM $126 PER WEEK UNLIMITED L'IlLEAGE ' EXC INS LS TYPE OF CAR HS 1 /8/94 - 31 /8/94 8/4/94- 31 /7/94 There is a tradition that Jewish children studying the Hebrew alphabet have a drop of honey placed on each letter. This way, as they learn the language they taste its sweetness., MANUAL CARS flights from various European cities and close relations are maintained with the ministry of tourism in Europe. For most of the traveling Eu- ropeans, the impetus to visit this Israeli resort has nothing to do with religion; indeed, many are fully ignorant of the fact that Eliat is within Israeli borders. Rather, the proximity of Eliat to most European cities, the rela- tively reasonable cost of the hotels and, of course, the flawless mid- winter weather, draws a re- spectable number of European tourists, most of whom stay an average of seven to 10 nights. While the majority of the visitors in Eliat mid-winter are Europeans, the Eliat summer is dominated by Israeli tourists. It is hoped that with the opening of the Royal Beach Hotel, a sizable portion of the 50,000 Israelis who visit the Turkish resort of Antalia on an annual basis will instead seek out the southern Israeli city. Although the massive building of hotels in Eliat began almost a decade ago, the resort town has experienced a 90 percent occu- pancy rate, with the exception of the period of the Gulf War. A small but steady part of that occupancy rate is due to Ameri- /- cans who constitute five to 10 per- cent of the tourist population year-round, usually arriving on an individual basis, for an average two- to three-night stay. The building of the Royal Beach Hotel is an example of international collaboration at its best. Workers were hired from coutnless countries and their varied places of birth were evidenced in the polyglot flavor of a walk through the construc- tion site. Here, on the ladder, were two men from Germany; over there, painstakingly painting the ceil- ing was a man from Ireland. The trees around outdoor pools were imported from Tahiti, the furni- ture being installed in the not- yet-complete suites was made in Italy and the cabinets which would be installed hailed from England. The hotel personnel hired from within Israel repre- sent the cream of the service industry crop, many of whom are graduates of a hotel management program at Cornell University. Even before the hotel opened, business was booming. By early winter, fifteen international groups had already booked their 1994 conventions at the Royal Beach Hotel and reservations were coming in at a steady rate. Standing on the 14th floor ter- race of the Royal Beach Hotel in early March, overlooking the glit- tering resort town of Eliat, the visitor from snow-bound New York was tempted to stay. For information about the Royal Beach Hotel or any other Isrotel hotel, call 03-664252-5, 177-022-3636 or 057-588822. , ❑ A RAT UNO STING 126 B PEUGEOT 205 AC 175 C CITROEN ZX 1.4 224 C.' MAZDA 323 245 C.' PEUGEOT 405 1.6 280 M MINIBUS FORD 476 N SUBARU BABY BUS 322 AL TOMATIC CARS + AC D CHARADE 1.3 231 MAZDA 323 294 NISSAN SUNNY 322 G SIERRA 1.8 420 K GMC SAFARI PS 595 x PEUGEOT 405 1.9 476 XL MITSUBISHI GALANT 2.0 560 SX VOLVO 940 630 FREE CELLULAR PHONE IN EVERY CAR PAYMENT FOR USE ONLY AT THE END OF THE RENTAL PERIOD SPECIAL CARS FOR HANDICAPPED DRIVERS USA A CANADA RISINVATION a PRIPAYMINT.: 800-938-5000 IT'S NOT JUST HISTORY. IT'S YOUR HISTORY. erusalern IN NY: 212-629-6090 AWN= ISRAEL'S No. 1 I=•=1 .aiagreas. maelliman. .1111118 ■ 11111111111111111b. ass ■ meemoss. IIIM ■ are heir heritagoet; culture. es er h ap s y ee l ios more than t so clue p ,:ine.h t th i im set:::' Perhap s ; are' feel it t 0 a un ing ique ewis IION1111111111111111111 MIIM•IMII ■ V" 11111111111111111 temlillM111 'It a• 9Uml11111m. 2 ■ •111IIIIMM. .61 , Na ■ ellneelleirsear ■■ MINM8111110 e a misum ■ irlaws• ∎• ■ ••••• ■ •• *1 .1111.111.M. Tour 0 nd y you owe it to sirthehree you ?place on ea°rthviv, will learn about so much — but nothing more than about yourself. Give every NEWBORN the advantage NO ONE BELONGS HERE MORE THAN YOU March of Dimes Israel Ministry of Tourism, North Amerka Atlanta, Chicago, Dallas, Los Angeles, Torcinto ISRAEL Ulpan Akiva Netanya International Hebrew Study Center Whether it's your first or tenth visit You'll Get More With MOSAIC 11 Different Weekly Tours of Israel to Choose From! TEL AVIV —A Jewish Metropolis Enjoy the best combination on the Mediterranean SUPERDAN Deal - 7 night at the deluxe DANs, from $48 per night per person. Israeli Buffet Breakfast and all taxes are included. Take advantage of our EUROPCAR/NATIONAL car rental extension, and receive the MOSAIC Bonus Pack FREE!' including Shabbat Dinner, entrance to all National Parks & more... Call Mosaic for our 1994/5 Brochures Today! 1-800-SHALOM 94 1-800-742-5669 Or Your Travel Agent ot ISRAEL STUDY VACATION j P for Individuals and Families of all ages & backgrounds a01J 8 Hebrew at all levels (3-20 weeks) - j Hebrew Brush-up & Correct Spelling (24 days) Spoken Arabic (5-17 days — for Hebrew speakers) ■ ■ ■ ■ ■ ■ ■ Intensive study — small classes Social & cultural activities Residential program in country club surroundings Courses on all levels open every month For visitors from all over the world, Israelis & immigrants Well suited to university students Accredited by several universities 0) w ■ Group rates available For a free brochure, contact: ULPAN AKIVA NETANYA POB 6086, 42160 Netanya Israel Tel: 972-9-352312/3 (Sun-Thu 9-2) Fax: 972-9-652919 49