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June 17, 1994 - Image 17

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-06-17

Disclaimer: Computer generated plain text may have errors. Read more about this.

Loczt

ously, Federation sent 60 percent
overseas and kept 40 percent at
home.)
Along with that change came
the decision to reallocate $33,000
this year from national agencies
to metro Detroit Jewish causes.
On top of that, $230,000 raised
through a special "1993 Chal-
lenge Fund" incentive program
has been reserved to beef up this
year's total.
Howard Gelberd, executive di-
rector of the Agency for Jewish
Education, says he is somewhat
optimistic. His agency asked for
$65,000 more than the $850,000
allocation it received last year.
The extra money primarily will
go to teacher-training programs
and early-childhood education.
"We have a very extensive
wish list," he said. "I think we're
gong to make some modest
gains."
Alan Goodman, executive di-
rector of Jewish Family Service,
expressed a bit more consterna-
tion. He said labor costs have in-
creased by 4 percent this year.
To cover the costs, his agency has
requested a $50,000 addition to
its 1993 allocation of $1,236,415.
"If a flat Campaign means a
flat allocation, that's not good for
us," he said. "There will have to
be staff reductions. I'm not sure
which programs will be affect-
ed directly."
Overall, however, Campaign
ended with excitement and feel-
ings of accomplishment, Feder-
ation leaders said. Ben and
Marta Rosenthal, who chaired
Days Of Decision, were pleased
but not surprised by the out-
come. To raise the record-break-
ing $1.2 million, more than 330
volunteers showed up for the
five-day phonathon. Others par-
ticipated in one-on-one solicita-
tions. On top of that, more than
300 new givers contributed in ex-
cess of $30,000.

"In the future,
it'll bode
well."

Norman Katz

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New Americans came out in
force to solicit their Russian-
) speaking counterparts. Many
callers brought their children,
who helped translate during
training sessions.
Ms. Rosenthal said she was
particularly moved when one
new American notified the oth-
er callers that he had success-
fully solicited a recent emigre
who arrived in Detroit with next
to nothing.
"The caller explained to him
how contributions help the corn-
munity," Ms. Rosenthal said.
The man pledged $3. It was all
he could afford.

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