YOU CAN AFFORD $1,000,000 LIFE INSURANCE ( war, terrorism and the intifada, the general trend has been an an- nual 10 percent increase in the number of tourists, Mr. Rosental says. Those in the tourism business were expecting a bumper year in 1994, but that was before the He- bron massacre and subsequent terror attacks. The first quarter showed a 13 percent increase from the same period last year in tourist bed nights. Mr. Rosental says there has been a slump following the vio- lence, but it is not a drastic one. "It won't be the peak year we thought it would be, but there will still be an upward trend," he says. Hotels in Israel have an an- nual occupancy rate of 69 percent, according to Hotel Association fig- ures. Mr. Rosental, who calls this a good figure, says it includes some destinations which have higher occupancy rates and the high sea- son, when there is a generally higher occupancy rate. He says Israel is lucky to have several high seasons, including Pesach, Easter (which in a "good" year fall on separate dates), Christmas and Rosh Hashanah. In Eilat, the high season runs from October through April. Mr. Rosental says it takes three to four years to get from the planning stage to a completed ho- tel room. Thus, if the coming years are expected to be peaceful, with a concomitant increase in tourism, the time to start build- ing the hotel rooms is now. The average cost of building a hotel room is between $100,000 and $120,000, Mr. Rosental says. He is not concerned about the en- trepreneurs who are investing in new hotels. "They are not going to build ho- tels in which people won't stay," he says. Mr. Rosental admits that peace could have its economic dis- advantages. At present, the av- erage tourist spends 12 days and $1,055 in Israel. This is second only to the United States, where Larger Or Smaller Amounts Available` Your Premium Guaranteed To Stay The Same For The First 10 Years $1,000,000 (Preferred Non-Smokers) ANN UAL RATES MALE 775 825 1165 1655 2535 5775 AGE 30 35 40 45 50 60 "I believe in peace." FEMALE 610 695 850 1215 1705 3375 Rates are a combination of Jackson National, Old Republic & Zurich Life. All rated by A.M. Best Company CALL 810-354-4111 FOR A QUOTE. -Yitzhak Teshuva We Also Have Excellent Smoker Rates And Plans Available For People With Health Problems the average expenditure per tourist is $1,077. If the borders were open, Mr. Rosental says, tourists might spend less time in Israel and take the opportunity to also see the neighboring countries, thus de- creasing the average tourist ex- penditure. On the other hand, he says, if that kind of situation emerges, the overall increase in the num- ber of tourists would probably be so large as to offset this. There are some 8 million tourists a year to the area, which includes Israel, Egypt, Jordan and Syria. They leave about $5 billion in the region. "I believe that after five years of peace, there will be 20 million tourists who spend $15 billion," Mr. Rosental says. El LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES Symbol Name Exchange May 13 May 20 Change SCIXF Scitex NASDAQ '17.50 '16.63 -$0.88 ECILF ECI Telecom NASDAQ $16.13 '17.25 +$1.13 TEVIY Teva Pharm NASDAQ '24.75 $23.25 -$1.50 I EC PEC Israel NYSE '28.88 $28.38 -$0.50 ELBTF Elbit Computers NASDAQ '31.00 '29.63 -$1.38 ELT Elscint LTD NYSE $2.50 $2.50 '0.00 ELRNF Elron Electronics NASDAQ '14.38 '13.88 -$0.50 TAD Tadiran '19.25 '18.75 -$0.50 NYSE rem um base CMVT Comverse NASDAQ '9.31 $9.25 -$0.06 LANTF Lannet Data NASDAQ '8.25 '7.38 -$0.88 ISL First Israel Fund NYSE '15.00 '14.00 -$1.00 Source: Allen Olender, Prudential Securities, West Bloomfield. 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