YOU CAN AFFORD
$1,000,000 LIFE INSURANCE
(
war, terrorism and the intifada,
the general trend has been an an-
nual 10 percent increase in the
number of tourists, Mr. Rosental
says.
Those in the tourism business
were expecting a bumper year in
1994, but that was before the He-
bron massacre and subsequent
terror attacks. The first quarter
showed a 13 percent increase
from the same period last year in
tourist bed nights.
Mr. Rosental says there has
been a slump following the vio-
lence, but it is not a drastic one.
"It won't be the peak year we
thought it would be, but there
will still be an upward trend," he
says.
Hotels in Israel have an an-
nual occupancy rate of 69 percent,
according to Hotel Association fig-
ures.
Mr. Rosental, who calls this a
good figure, says it includes some
destinations which have higher
occupancy rates and the high sea-
son, when there is a generally
higher occupancy rate.
He says Israel is lucky to have
several high seasons, including
Pesach, Easter (which in a "good"
year fall on separate dates),
Christmas and Rosh Hashanah.
In Eilat, the high season runs
from October through April.
Mr. Rosental says it takes
three to four years to get from the
planning stage to a completed ho-
tel room. Thus, if the coming
years are expected to be peaceful,
with a concomitant increase in
tourism, the time to start build-
ing the hotel rooms is now.
The average cost of building
a hotel room is between $100,000
and $120,000, Mr. Rosental says.
He is not concerned about the en-
trepreneurs who are investing in
new hotels.
"They are not going to build ho-
tels in which people won't stay,"
he says.
Mr. Rosental admits that
peace could have its economic dis-
advantages. At present, the av-
erage tourist spends 12 days and
$1,055 in Israel. This is second
only to the United States, where
Larger Or Smaller Amounts Available`
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$1,000,000 (Preferred Non-Smokers)
ANN UAL RATES
MALE
775
825
1165
1655
2535
5775
AGE
30
35
40
45
50
60
"I believe in peace."
FEMALE
610
695
850
1215
1705
3375
Rates are a combination of Jackson National, Old Republic & Zurich Life.
All rated by A.M. Best Company
CALL 810-354-4111 FOR A QUOTE.
-Yitzhak Teshuva
We Also Have Excellent Smoker Rates And Plans Available For People With Health Problems
the average expenditure per
tourist is $1,077.
If the borders were open, Mr.
Rosental says, tourists might
spend less time in Israel and take
the opportunity to also see the
neighboring countries, thus de-
creasing the average tourist ex-
penditure.
On the other hand, he says, if
that kind of situation emerges,
the overall increase in the num-
ber of tourists would probably be
so large as to offset this.
There are some 8 million
tourists a year to the area, which
includes Israel, Egypt, Jordan
and Syria. They leave about $5
billion in the region.
"I believe that after five years
of peace, there will be 20 million
tourists who spend $15 billion,"
Mr. Rosental says. El
LEADING ISRAELI STOCKS
TRADED ON
U.S. EXCHANGES
Symbol
Name
Exchange
May 13 May 20 Change
SCIXF
Scitex
NASDAQ
'17.50
'16.63
-$0.88
ECILF
ECI Telecom
NASDAQ
$16.13
'17.25
+$1.13
TEVIY
Teva Pharm
NASDAQ
'24.75
$23.25
-$1.50
I EC
PEC Israel
NYSE
'28.88
$28.38
-$0.50
ELBTF
Elbit Computers
NASDAQ
'31.00
'29.63
-$1.38
ELT
Elscint LTD
NYSE
$2.50
$2.50
'0.00
ELRNF
Elron Electronics NASDAQ
'14.38
'13.88
-$0.50
TAD
Tadiran
'19.25
'18.75
-$0.50
NYSE
rem um base
CMVT
Comverse
NASDAQ
'9.31
$9.25
-$0.06
LANTF
Lannet Data
NASDAQ
'8.25
'7.38
-$0.88
ISL
First Israel Fund NYSE
'15.00
'14.00
-$1.00
Source: Allen Olender, Prudential Securities,
West Bloomfield.
K
Kaufman
Insurance and
financial Planning Group
Jerald Kaufman, CLU, ChFC
21411 Civic Center Drive • Suite 204 • (810) 354-4111 ■ Southfield
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