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Pick-up & Delivery with a Loaner Car From "C" Class to "S" Class - Whatever You Desire! Lease or Buy - New or Used 16 WOOD MOTORS Gratiot at 8 Mile (313) 245-0619 or 372-2600 Aims Aussie Boss Australian business leader visits Israel and talks about the past and the future. BY ALLISON KAPLAN SOMMER SPECIAL TO THE JEWISH NEWS ustralian businessman John Gough was consid- ered a maverick when he began opening factories in Malaysia, Indonesia and China 15 years ago. Now that the future of Aus- tralia's economy is seen to lie in cooperation and integration with its Pacific neighbors, he has been proven a visionary. Gough, 65, ruddy-faced, hearty and cheerful, fits the stereotype of the happy-go-lucky Aussie. In fact, he is the elder statesman of the Australian business world. He is chairman of Pacific Dun- lop Ltd., the company he served as chief executive officer in the 1980s. The multi-faceted firm makes a variety of products with an emphasis on rubber goods, in- cluding tires and condoms. In addition, Mr. Gough sits on the boards of five of the country's 10 largest companies, including its largest bank. He also is chairman of the ad- visory board of the Graduate School of Business Administra- tion at the University of Mel- bourne, where he passes on the management principles which have led to his success. One of his central guidelines: Make sure you have fun. "Unless you enjoy what you do, don't do it," Mr. Gough said. "I of- ten tell our younger people that unless you wake up wanting to go to work in the morning, you A haven't found your correct job. "If you're working and you look at your watch and say: 'Oh dear, is it already 6 o'clock?' then you know you're really involved in the task. When you are really in- volved, you don't think of it as hard work." Mr. Gough brought his busi- ness instincts and sense of fun to Israel earlier this month as the leader of the largest trade mis- sion ever by the Israel-Australia, New Zealand and Oceania Cham- ber of Commerce. The 40 Australian business- men on the mission — most of them non-Jews — toured the country and got an overview of in- dustry and research. Mr. Gough was so impressed with the agricultural research at the Volcani Institute that he brought one of its tomatoes with him to display at a cocktail re- ception held for the delegation. Mr. Gough views business globally, and he has seen it pay off. When he took the helm of Pa- cific Dunlop in 1980, the compa- ny relied on protective tariffs. He turned it into a firm that could stand up to any kind of competi- tion, according to a glowing Aus- tralian press. Today, it has more than 80 fac- tories all over the world, includ- ing China, Taiwan, Sri Lanka, the Philippines, Mexico and Malaysia. During his steward- ship, Pacific Dunlop's assets grew LEADING ISRAELI STOCKS TRADED ON U.S. EXCHANGES Symbol SCIXF ECILF TEVIY I EC ELBTF ELT ELRNF TAD CMVT LANTF ISL Name Scitex ECI Telecom Teva Pharm PEC Israel Elbit Computers Elscint LTD Elron Electronics Tadiran Comverse Lannet Data First Israel Fund Exchange NASDAQ NASDAQ NASDAQ NYSE NASDAQ NYSE NASDAQ NYSE NASDAQ NASDAQ NYSE May 6 '17.13 '19.75 '23.63 '29.00 '34.50 '2.50 '16.25 '19.50 '9.88 '8.75 '15.88 May 13 '17.50 '16.13 '24.75 '28.88 '31.00 '2.50 '14.38 '19.25 '9.31 '8.25 '15.00 Change +$0.38 +51.13 '0.00 Source: Allen Olender, Prudential Securities, West Bloomfield. from $415 million in 1980 to more than $2 billion when he retired as CEO in 1987. The profit growth rate during that period was 30 percent and sales revenue went up 17 percent, he said. Mr. Gough said he found sim- ilarities in the futures of Aus- tralian and Israeli manu- facturing. "I think both our futures are linked to having intelligent and well-educated societies," he said, "because in the end, the success of our economy and the fulfillment of people is going to come about by having goods that you can sell around the world. To do that, they are going to have to be a lot of technical goods, because cheap goods are going to come from Asia. "Asia is growing so fast. (Asian countries) have GNP growth rates of up to 12 and 13 percent ... and they are big nations with great populations. China has 1.2 billion people — dexterous, intelligent, hard working people. Indonesia has 104 million people." The only way that countries like Israel, population 5.3 million, and Australia, with about 17.5 million people, can thrive, he said, is by "offering goods with a dif- ference, often called niche prod- ucts, in areas where your intelligent people and workforce can be creative." Australia is blessed with a large land mass and natural re- sources that give its economy a stronger base. Still, from his travels, Mr. Gough said, he has seen small countries without resources, but with "cohesiveness and determi- nation of purpose," make their economies thrive. "The only resource you've got in Israel, by my observation, is people. Israel is exactly the same as Singapore. As I see it, Singa- pore and Israel are in the same situation. Both have a small land mass, little area for agriculture, but highly intelligent people with a high standard of living. "What Singapore has done re- cently is just remarkable. Its wage costs now, and its standard of liv- ing, is equal to Australia. Another country that is interesting is Japan. It also has little resources other than people, and look what it has achieved. What Israel needs is a cohesive society working to- ward common goals." Mr. Gough believes great ben- efits for Australia lie in becoming a link to its neighboring Pacific