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JACK ROBINSON, chairman

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and chief executive officer of
Perry Drugs Stores Inc., has been
re-elected to a three-year term
on the board of directors of the
National Association of Chain
Drug Stores (NACDS).
Mr. Robinson, a former
NACDS chairman, also was
named to the organization's ex-
ecutive and education foundation
committees.
TOBIE KRANITZ has been
named vice president, market-
ing for Zep Manufacturing
Co. of Atlanta, Ga. Ms. Kranitz,
a University of Michigan
graduate, is the daughter of
Ruth Kranitz of Southfield
and Abe Kranitz of Scottsdale,
Ariz.
JENNIFER LORD, a litiga-
tion attorney, has joined the Troy
law firm of Keywell and Rosen-
feld. A Bloomfield Hills native,
Ms. Lord earned a bachelor's de-
gree in economics from the Uni-
versity of Michigan in 1988 and
a juris doctor from the Wayne
State University Law School in
1992.
HARVEY OLSON, an asso-
ciate of the Leonard A. Renier &
Associates insurance agency in

Farms-based Berline Group Inc.
advertising and public relations
agency.
Previously the regional
director of marketing for the
Arby's fast food chain, Mr.
Piotrowski will work primarily
on the Midas account for
Berline.
BEDE EPSTEIN has joined
the Southfield office of Gateway
Travel. She has been in the trav-
el industry for 18 years.

❑

Harvey Olson

Dearborn, was Ohio National's
leading career agent for disabil-
ity sales in 1993. Ohio National's
disability insurance products are
marketed by a field force of more
than 1,000 representatives in 45

states.

Mr. Olson, who has worked in
insurance and financial planning
since 1977, joined Ohio Nation-
al in 1992.
WAYNE PIOTROWSKI of
Berkley has been named account
supervisor for the Bingham

Bede Epstein

Stop Whining

Growers say wines of tomorrow will be better and more natural.

HAIM SHAPIRO SPECIAL TO THE JEWISH NEWS

I

he wine you drink in the
coming years is likely to be
more gentle, have greater
depth, and at the same time
be more natural than most sold
today, according to Robert Mon-
davi, founder of the Robert Mon-
davi Winery in California.
He was speaking at a sympo-
sium organized by the Golan
Heights Winery on the theme:
"The Israeli Wine Industry into
the Next Century."
Mr. Mondavi said in the future,
technological advances )(
will make it possible to
raise wine grapes ....
without chemical
fertilizers or pes-
ticides.
"In most cases,
chemical-free
farming, com-
bined with the latest
technological advances,
will bring us the finest
wines," he said. The
complacency of the
. -.7-
. , -4.2:7,-7
traditional wine- (.---
producing coon- -----:-- ''''''';"'

tries, such as France, Italy and
Spain, has allowed progress to
pass them by in the same way
that the American carmakers
were outstripped by their Euro-
pean and Japanese competitors,
Mr. Mondavi said.
That has allowed the so-called
"New World wines" (Israel is in
that category) to come to the fore
with their own unique style and
character, he added.
Mr. Mondavi's
message

sumption in France, where peo-
ple drink more wine than any-
where else, has dropped from an
average of 76 liters a year to 64.5.
Avraham Ben-Moshe, director
of Cannel Mizrahi, pointed out
that the European Union was
subsidizing farmers to destroy
their vineyards. Some 70,000
hectares (700,000 dunams) of
vines were uprooted last year.
Segev Yerovoam, director of the
Golan Heights
Winery, which
sponsored the
symposium to
mark its 10th
anniversary,
noted that Is-
rael, too, has
was particularly welcome in seen a slight drop in wine drink-
view of a trend, noted by most of ing.
the speakers, of a general de-
This was reflected in the re-
crease in wine drinking through- duction of grape-planting from
out the world.
about 24,000 dunams in the
According to figures supplied 1980s to 19,000 in 1993.
However, Mr. Yerovoam said,
by Shlomo Cohen, director of the
Israel Wine Institute, an official in Israel it is the low-priced sweet
body which engages primarily in kiddush wine which is losing
research, the per-capita wine con- ground, while the boutique wines

