MARKETING page 1
positive attitudes toward Jews
and Israel.
Mr. Tauber says a UJA mar-
keting campaign already has
been approved for 1995. "It's
important that we don't lose the
momentum of what we've cre-
ated." The 1995 campaign "will
sell positive themes: Jewish
continuity and Israel's impor-
tance to continuity."
It will focus on designated
giving for specific projects in
Israel after individuals have
contributed to their communi-
ty's regular campaign.
It also will include
Partnership 2000, a successor
to Project Renewal linking U.S.
communities to specific Israeli
communities.
Mr. Tauber hopes that the
1995 marketing campaign will
help boost Operation Exodus.
"When we started, the four-
year campaign was at the $820
million mark. Now we are at
$870 million and clearly going
over
$900 million" by the time
the campaign and Mr. Tauber's
tenure end on May 21.
That money has helped re-
settle in Israel 500,000 Jews
from the former Soviet Union,
25,000 Jews from Ethiopia,
1,000 from Yugoslavia and
hundreds from Yemen and
Syria.
"If we could reach the $1 bil-
lion mark, it would pay for the
other 500,000 in Russia who
want to come," Mr. Tauber
says. "We will see them in
Israel by the end of this centu-
ry."
Mr. Tauber, a former presi-
dent of the Jewish Federation
of Metropolitan Detroit, will
move from chairman to presi-
dent of UJA after May 21.
He says his duties will be
"more institutional, with a tad
more free time." He also
continues as a board member
of the Jewish Agency for
Israel. 111
Letters
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AD194
A 'Radical'
Response
borders on obfuscation.
The truth of the matter is
that it is unthinkable that
Moses or Joseph married gen-
tile women. Tzippora, the wife
of Moses, converted to Judaism
before he married her (Moed
Katan 17B). Osnath, the wife of
Joseph, was born of a Jewish
mother, and never required con-
version (Genesis Rabba 41.45).
Moreover, the law concerning
Jewish descent has never
changed.
According to the Halachah,
tribal descent is always patri-
lineal. The son of a Kohen is al-
ways a Kohen. Every Jew is of
the tribe of his father. It is only
when we cannot determine who
the father is that we turn to the
descent of which we are certain,
that is descent through the
mother.
When a marriage is unlawful
because the parties to the mar-
riage show that they have no re-
gard for the Halachah, we
cannot say for certain who is the
father of such a woman's child.
Since it could be anyone, we can
only judge by the womb through
which the child enters the
world. Then, perforce, we de-
termine that the child is what
the mother is, regardless of the
"titled" husband.
Your April 8 article "Question-
able Bedfellows" attempted to
cover what the author assumed
was the range of Jewish polit-
ical views. If one poses a "free-
market" position, one,
therefore, must pose a "radical"
position to prove that the range
is, indeed, covered.
I am sorry to disappoint your
readers but the Workmen's Cir-
cle/Arbeter Ring states in its
mission statement, in part, that
we foster "Jewish identity and
participation in Jewish life
among its members through
Jewish, especially Yiddish, cul-
ture and education, friendship,
mutual aid and the pursuit of
social and economic justice."
The statement also includes,
"We have a gender-egalitarian
orientation and a liberal social
and economic worldview" - not
a very "radical" position, it
would seem.
In our nursery and Sunday
schools our children learn Jew-
ish history and Jewish values
and how to enjoy Jewish holi-
days in a secular humanist
manner. Many of the children
have one parent who is not
Jewish. These families are ful-
ly integrated into our organi-
zation.
Rabbi Jack Goldman
Chair, Michigan District
Workmen's Circle I Arbeter Ring
West Bloomfield
Selman Goode