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ALAPITAL
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ivauRTG AGE
FUNDING
(810) 652-4040
DOWNTOWN ROCHESTER
824 MAIN STREET
MAIN OFFICE
20475 West 10 Mile
Southfield, MI 48075
(810) LOW-RATE
569-7283
She's Back!
After a 16-year absence, Honey Friedman returns to
manage the Channel 56 Auction.
DEBBIE SKLAR SPECIAL TO THE JEWISH NEWS
W
TVS needed Honey
Friedman. Desper-
ately. The 26th annu-
al Channel 56 Auction
was just a few months away,
and there was no auction man-
ager.
"I stepped down as executive
director for Variety — The Chil-
dren's Charity last November,
and I was enjoying having great
flexibility in my life," said Ms.
Friedman.
"Suddenly, in the middle of
January, I got a call from
WTVS saying their auction
I'm doing real crisis manage-
ment," she said. "I expected that
would be the case because I was
aware of the magnitude of the
auction and the commitment
and hard work that's needed to
make it a success.
"In some ways, it's been deja
vu. A lot has changed, but a lot
has remained the same. There
are many people here from the
old days.
"The station has grown and
developed so much. It's into out-
reach in the community and
that was very much needed."
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/U
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$2,500 minimum balance required.
Annual percentage yield effective as of 4/22/94.
Visit the Investment Specialists at
Sterling
Birmingham — William Wessels
646-8787
West Bloomfield — Chris Yezbick
855-6644
Southfield — Jeffrey Thompson
Cr)
LU
C/3
LU
O
CC
F-
LU
CI
bank
&trust
355-9831
Renaissance Center — Daryll McDade
393-4920
Rates may change. Statement fees may reduce earnings if minimum balance is not maintained.
Next time you feed your face, think about your heart.
U_I
F-
M
Go easy on your heart and start cutting back on foods that are high in saturated
fat and cholesterol. The change'll do you good.
American Heart Association
Honey Friedman was manager of the Channel 56 Auction from 1974-78.
WERE FIGHTING FOR YOUR LIFE
FDIC
w
manager had resigned and they
wanted me to take the job. I
knew it would be a difficult sit-
uation, but I said yes."
Ms. Friedman, a West
Bloomfield resident, was auc-
tion manager from 1974-78. So
she knew what needed to be
done for the April 27 through
May 1 event.
"I guess you could call what
As auction manager, Ms.
Friedman is responsible for the
acquisition and sale of more
than 6,000 products and ser-
vices. She also oversees the re-
cruitment and training of 3,000
volunteers, many more than
during her first stint.
Every day when she walks
into the office, Ms. Friedman
said, "the adrenaline flows."