• O O Rising interest rates force mortgage firms CI) LI to try new L-1 a , strategies. 38 R.J. KING SPECIAL TO THE JEWISH NEWS I n the information age, change is rapid.That fact is not lost on the mortgage industry, where a sudden jump in interest rates can turn a once prosperous firm into another hardship case in bankruptcy court. Since January, the average area rate for a 30-year fixed rate mortgage has jumped from 6.90 to 8.19 percent as the Federal Reserve, which controls the na- tion's money supply, seeks to limit any further growth in in- flation, which currently stands at 3.0 percent. When rates march forward, the borrowing costs for every- one from General Motors to po- tential buyers touring new homes goes up. Higher lending charges also stifle the refinanc- ing market, a catalyst of strong growth for many mortgage firms which popped up in the early '90s when rates first dipped below double digits. With rates projected to rise another half of a percentage point or more over 1994, many of these start-up companies, es- pecially those which specialize in refinancing, are facing seri- ous challenges as the market shifts from reducing costs on ex- isting mortgages to writing new ones. By some accounts, new mort- gages now make up 80 percent of the industry, the rest refi- nancing. This is a complete shift from a year ago, when interest rates were lower. As a result, customers no longer line up out- side lender offices to refinance, and firms find they now have to hustle up business by courting real estate agents and prospec- tive buyers. `There are a lot of glass hous- New mortgages, not refinancing, now dominate the industry. falling rates would increase es out there where mortgage cash flow among homeowners, firms specialized in the refi- promote consumer spending nancing market and never built and spark a recovery. The plan a realtor base. I think we're go- worked. People who took on ing to see a wholesale slaugh- lower-cost mortgages or refi- ter of firms going out of nanced existing loans to less- business," said Bob Rubin, pres- expensive rates made lower ident of Investaid Corp. in monthly payments to their Birmingham, which specializes lending institutions. in writing non-conforming For the most part, the added mortgages. savings were plowed back into "A lot of firms have people the economy for household with no overall training in the goods from Builders Square, mortgage market and they're Sears or Home Depot. Others going to go back to selling shoes. used the savings to trade up to Those who specialized in refi- larger homes while first-time nancing will drop out of sight. buyers found the lower mort- The tail of the dog always gets gage rates were often less-ex- caught in the door. If firms wait- pensive per month than an ed until now to enter the (new) apartment. purchase arena and court real- Both buying trends fueled ex- tors, it's too late. They're out of tra business for real estate and luck." mortgage offices, especially When rates first dipped in start-up firms. But the party 1990, the Fed was fighting a re- cession. The theory was that GEARS page 40