BEFORE
OUR DESIGNERS
CREATE A CAR THEY TALK TO
OUTSIDE
EXPERTS.
SEVERAL times a year we
invite people to come and
brainstorm with Ford Motor
Company designers and engi-
neers. We talk about cars,
sure. But often we talk
about NON-CAR THINGS:
computers, appliances,
music, the environment,
quality in very general
terms. We know that to
design cars and trucks with
relevance and appeal, you
have to LISTEN to your cus-
tomers. It's part of the learning
process that leads us to quality.
F
()
R I)
T
RUCK S
L
IN COLN
•
M
ER CURY
STYLE • MARCH/APRI L 1994 •
15