Best of Everything/Listening Post

7618 Woodward Ave.

Tamaroff Marks
Silver Anniversary

871-1590

OPEN SUNDAYS
12 noon to 9 p.m.

Our Daily Hours ... Mon. 11 a.m.-2 p.m., Tues. Thru Thurs. 11 a.m.-10 p.m.
Fri. & Sat. 11 a.m.-11 p.m., Sun. 12 noon-9 p.m.
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SPECIAL QUALITY PARTIES
UP TO 200

Specializing In: Bar Mitzvahs, Sweet 16s,

Showers, Anniversaries, Retirement
Parties, Birthdays, Weddings, Etc.

Special Appetizer Parties Available

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WE 611ARANTEE 'II STICK
TO YOUR RIBS!
Now Serving Your Favorite Cocktails, Beer & Wine

Coming Soon

The Grand Opening Of

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tBuddysBar-B-Que.

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TICKLING GOOD"•60•• •

DINE IN • CARRY OUT

WEST BLOOMFIELD

6676 Orchard Lake Road At We Bloomfield Plaza (North Side) South Of Maple

851-4250 • Fax 851-7871

ROAST CHICKEN
DINNER

$5 45

CHOICE OF SOUP OR SALAD

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DELI and RESTAURANT

SHIVA DINNERS & PARTY TRAYS...Free Deilivery

Breakfast, Lunch, Dinner ... Mon.-Fri. 7a.m.-8 p.m., Sat. 7 a.m.-3 p.m.
352-4940
21754 W. 11 MILE AT LAHSER • HARVARD ROW Fax: 352-9393

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•Dine In Only

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BROASTED

OPEN 7 DAYS
SUN.:THURS. 11-10
FRI. & SAT. 11-11

WHOLE SLAB
OF RIBS &
BROASTED OR
BAR-B-0 CHICKEN
FOR 21

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118 SOUTH WOODWARD • ROYAL OAK

78 L 544.1211

JUST NORTH OF 10 MILE NOR TO ZOO

• One Coupon Per Person

QUALITY IS OUR PRIORITY! ,

DANNY RASKIN

T

he road to success in
lives.
many instances is a
It took five years for them to
bumpy one . . . Trials,
finally receive a Buick new-car
tribulations and hard-go-
franchise . . . With General Mo-
ing line the pages of a great
tors as their investor, on March
number of today's success sto-
17, 1969, Tamaroff Buick be-
ries.
came the first new-car automo-
The Tamaroff group of deal-
tive dealership in Southfield on
erships, headquartered on Tele-
five acres of land, 35,000 square
graph Road, north of 12 Mile
feet . . . responsible for chang-
Road in Southfield, is celebrat-
ing the Southfield ordinance to
ing its 25th anniversary as one
allow dealerships . . . and be-
of the nation's leading and
most respected automo-
tive operations.
It is very much to the
credit of owner Mary
Tamaroff that survival
throughout the dark days
of the automotive indus-
try . . . gas shortage, Gen-
eral Motors strike, war
years, etc. . . . was
achieved.
As a prisoner of war in
Germany's Stalag 5A, he
knew hardship when
walking from the Siegfried
Line to Munich . . . He was
with the 103rd Infantry
and given a Purple Heart
prior to the Battle of the
Bulge . . . serving in the
United States Army from
1944 to 1946 . . . Mary is a
member of the Bale Post,
Jewish War Veterans.
He was a salesman at
Jack Gorov's Wilshire Mo-
tor Sales on Dexter Boule-
vard, 1950-1951; Leo
Adler's DeSoto-Plymouth Marvin Tamaroff
in 1951 and 1952; and
then at Pappy's Used Cars,
coming the first one to have
where he took a couple of hors-
sales and service departments
es in trade ... But it was at Leo
in separate buildings . . . Four
Adler that might have started
years after opening, Tamaroff
him thinking of bigger things .
Buick had sold 4,000 cars and
.. Mary wrote his own check for
was already number two in the
$250 to buy a 1947 Plymouth
country.
coupe . . . Leon Magid, sales
When it opened, only Buick-
manager, said that it was worth
Opel autos were sold . . . In
only $200 . . . Marvin sold it for
1971, Tamaroff became Michi-
$350, pocketed the profit and
gan's first Honda dealer . . . and
said that there must be some-
that five acres of land had
thing to the used car business.
grown to 15 acres and 100, 000
In 1954, he opened his Mar-
square feet . . . with five fran-
wood Motor Sales on Woodward
chises . . . Buick, Honda, Nis-
and Martin Place . . . Mary
san, Isuzu and Dodge . . .
moved in 1959 to Woodward
Another, Acura, which dealer-
and Webb, and then the other
ship Mary has had since its in-
side of Woodward, across from
ception eight years ago, is on
the Krim Theater . . . In 1963,
Gratiot.
he and Jack Shulman became
After opening their new-car
partners at the Marwood oper-
dealership in 1969, Marvin and
ation on Livernois and Grand
Jack learned quickly that there
River . . . Mary handled the fi-
was quite a difference between
nancial matters and Jack did
selling used cars and new cars
the buying.
. . . It was like starting a learn-
Used-car financing became
ing process all over again .. .
tough and this could have been
And automobiles had to be sold
the biggest break in Mary
in a hurry . . . they couldn't af-
Tamaroffs and Jack Shulman's
ford to hold them too long .. .

money was short and con-
stantly needed to obtain new
ones.
But Tamaroff Buick broke
sales records with smashing re-
sults . . . and brought about
many innovative features that
contributed much to the auto-
motive industry by its show of
leadership.
Tamaroff Buick was the baby
that matured into a giant .. .
What began with 34 em-
ployees, today has 280 . .
. When it opened,
Tamaroff was the first
dealership to use a com-
puter . . . 25 years later, it
is using the latest tech-
nology in computerized
workings to give better
customer service and sat-
isfaction . . . Mary recalls
that first computer costing
$25,000 . . . Tamaroffs pre-
sent system is $550,000. .
. There were 250 models of
cars in 1969 . . . Today
there are 650 . . . That's
how much the pie has
been sliced.
During the 25 years of
Tamaroff, it has also han-
dled DeLoreans, Bitters,
Yugos, Citys (electric),
Rolls Royces and Avantes.
Jack passed on in
March 1976 . . . and Mary
Tamaroff sort of grabbed
the reins as a memorial in-
centive to his partner and
friend of so many years.
In 1993, Tamaroff was
honored as the largest Buick
dealership in Michigan . . . Also
as Michigan's largest Dodge
dealer . . . Out of 2,900 Buick
dealers in the country,
Tamaroff was 15th in sales .. .
It has received top honors (1985,
1989, 1991, 1993) with the cov-
eted Best In Class Award giv-
en by Buick for overall dealer
operation, including customer
satisfaction, sales, service, train-
ing, etc.... In 1993, this award
was given to only two in Michi-
gan and 80 in the entire coun-
try.
Mary has been president of
the local Buick Dealers Asso-
ciation, head of advertising for
the local Buick dealers, first
president of the Honda Dealers
Association, and is presently
chairman of the Michigan Auto
Dealers Self-Insured Work-
men's Compensation Fund.
Almost every year since 1975,
Tamaroff has won the Select 60
honor, given to the top 60 Buick
dealers in the country, graded
on sales and service . . . This